AMZN vs ULTA
Amazon COM Inc. and Ulta Beauty, Inc., side by side — 10 fiscal years reported in USD, drawn from SEC filings.
Most recent reported year
| Metric | AMZN | ULTA |
|---|---|---|
| Revenue | $716.9B | $12.4B |
| Net income | $77.7B | $1.2B |
| Gross margin | 50.3% | 39.1% |
| Net margin | 10.8% | 9.3% |
| Return on equity | 22.3% | 43.6% |
| Diluted EPS | $7.17 | $25.64 |
| Dividend / share | · | · |
| Payout ratio | · | · |
| Free cash flow | $7.7B | $1.1B |
| Equity | $411.1B | $2.8B |
| Net debt / equity | −0.04× | −0.13× |
| Current ratio | 1.05× | 1.41× |
| Revenue CAGR 5y | 13.2% | 15.0% |
| Profit CAGR 5y | 29.5% | 45.7% |
AMZN bills 57.8× the revenue of ULTA, and keeps more of each dollar of revenue as profit (10.8% against 9.3%).
The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner. "·" marks a figure not available in our data.
10 years side by side
| Fiscal year | AMZN | ULTA |
|---|---|---|
| FY2025 | $716.9B | $12.4B |
| FY2024 | $638.0B | $11.3B |
| FY2023 | $574.8B | $11.2B |
| FY2022 | $514.0B | $10.2B |
| FY2021 | $469.8B | $8.6B |
| FY2020 | $386.1B | $6.2B |
| FY2019 | $280.5B | $7.4B |
| FY2018 | $232.9B | $6.7B |
| FY2017 | $177.9B | $5.9B |
| FY2016 | $136.0B | $4.9B |
Bottom line
| Fiscal year | AMZN | ULTA |
|---|---|---|
| FY2025 | $77.7B | $1.2B |
| FY2024 | $59.2B | $1.2B |
| FY2023 | $30.4B | $1.3B |
| FY2022 | $-2.7B | $1.2B |
| FY2021 | $33.4B | $985.8M |
| FY2020 | $21.3B | $175.8M |
| FY2019 | $11.6B | $705.9M |
| FY2018 | $10.1B | $658.6M |
| FY2017 | $3.0B | $555.2M |
| FY2016 | $2.4B | $409.8M |
17 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | +$704,531,180,000 | AMZN |
| FY2024 | +$626,663,346,000 | AMZN |
| FY2023 | +$563,577,697,000 | AMZN |
| FY2022 | +$503,774,420,000 | AMZN |
| FY2021 | +$461,191,111,000 | AMZN |
| FY2020 | +$379,912,047,000 | AMZN |
| FY2019 | +$273,123,932,000 | AMZN |
| FY2018 | +$226,170,385,000 | AMZN |
| FY2017 | +$171,981,494,000 | AMZN |
| FY2016 | +$131,132,263,000 | AMZN |
| FY2015 | +$103,081,884,000 | AMZN |
| FY2014 | +$85,746,631,000 | AMZN |
| FY2013 | +$71,781,427,000 | AMZN |
| FY2012 | +$58,872,744,000 | AMZN |
| FY2011 | +$46,300,849,000 | AMZN |
| FY2010 | +$32,749,162,000 | AMZN |
| FY2009 | +$23,286,229,000 | AMZN |
AMZN has reported the higher revenue in every one of these 17 fiscal years. The gap has widened since the earliest year compared.
17 of 19 comparable fiscal years — a year missing data on either side is not counted.
17 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | +1.5 pp | AMZN |
| FY2024 | −1.3 pp | ULTA |
| FY2023 | −6.2 pp | ULTA |
| FY2022 | −12.7 pp | ULTA |
| FY2021 | −4.3 pp | ULTA |
| FY2020 | +2.7 pp | AMZN |
| FY2019 | −5.4 pp | ULTA |
| FY2018 | −5.5 pp | ULTA |
| FY2017 | −7.7 pp | ULTA |
| FY2016 | −6.7 pp | ULTA |
| FY2015 | −7.6 pp | ULTA |
| FY2014 | −8.2 pp | ULTA |
| FY2013 | −7.2 pp | ULTA |
| FY2012 | −7.8 pp | ULTA |
| FY2011 | −5.5 pp | ULTA |
| FY2010 | −1.5 pp | ULTA |
| FY2009 | +0.5 pp | AMZN |
The higher net margin has changed hands between AMZN and ULTA over this period.
17 of 19 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
AMZN's net margin has been more volatile than ULTA's over the 17 comparable fiscal years — 3.3 percentage points of standard deviation against 2.6.
17 of 19 comparable fiscal years — a year missing data on either side is not counted.
Year by year
The lead in net margin changed hands between AMZN and ULTA over these 17 fiscal years — AMZN led in 3 and ULTA in 14.
17 of 19 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
ULTA's return on equity has been more volatile than AMZN's over the 17 comparable fiscal years — 16.7 percentage points of standard deviation against 10.6.
17 of 19 comparable fiscal years — a year missing data on either side is not counted.
Year by year
The lead in return on equity changed hands between AMZN and ULTA over these 17 fiscal years — AMZN led in 2 and ULTA in 15.
17 of 19 comparable fiscal years — a year missing data on either side is not counted.