ATHM vs BILI
Autohome Inc. and Bilibili Inc., side by side — 10 fiscal years reported in CNY, drawn from SEC filings.
Most recent reported year
| Metric | ATHM | BILI |
|---|---|---|
| Revenue | CNY 6.5B | CNY 30.3B |
| Net income | CNY 1.4B | CNY 1.2B |
| Gross margin | 72.4% | 36.6% |
| Net margin | 21.5% | 3.9% |
| Return on equity | 6.1% | 8.0% |
| Diluted EPS | CNY 2.93 | CNY 2.74 |
| Dividend / share | $1.79 | · |
| Payout ratio | 102.7% | · |
| Free cash flow | CNY 771.4M | CNY 6.6B |
| Equity | CNY 23.0B | CNY 15.6B |
| Net debt / equity | · | −0.27× |
| Current ratio | 6.00× | 1.36× |
| Revenue CAGR 5y | −5.7% | 20.4% |
| Profit CAGR 5y | −15.1% | · |
BILI bills 4.7× the revenue of ATHM, and ATHM keeps more of each dollar of revenue as profit (21.5% against 3.9%).
The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner. "·" marks a figure not available in our data.
10 years side by side
| Fiscal year | ATHM | BILI |
|---|---|---|
| FY2025 | CNY 6.5B | CNY 30.3B |
| FY2024 | CNY 7.0B | CNY 26.8B |
| FY2023 | CNY 7.2B | CNY 22.5B |
| FY2022 | CNY 6.9B | CNY 21.9B |
| FY2021 | CNY 7.2B | CNY 19.4B |
| FY2020 | CNY 8.7B | CNY 12.0B |
| FY2019 | CNY 8.4B | CNY 6.8B |
| FY2018 | CNY 7.2B | CNY 4.1B |
| FY2017 | CNY 6.2B | CNY 2.5B |
| FY2016 | CNY 6.0B | CNY 523.3M |
Bottom line
| Fiscal year | ATHM | BILI |
|---|---|---|
| FY2025 | CNY 1.4B | CNY 1.2B |
| FY2024 | CNY 1.7B | CNY -1.3B |
| FY2023 | CNY 1.9B | CNY -4.8B |
| FY2022 | CNY 1.9B | CNY -7.5B |
| FY2021 | CNY 2.2B | CNY -6.8B |
| FY2020 | CNY 3.3B | CNY -3.1B |
| FY2019 | CNY 3.2B | CNY -1.3B |
| FY2018 | CNY 2.9B | CNY -565.0M |
| FY2017 | CNY 2.0B | CNY -183.8M |
| FY2016 | CNY 1.2B | CNY -911.5M |
10 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | −CNY 23,895,736,000 | BILI |
| FY2024 | −CNY 19,791,938,000 | BILI |
| FY2023 | −CNY 15,343,852,000 | BILI |
| FY2022 | −CNY 14,958,339,000 | BILI |
| FY2021 | −CNY 12,146,680,000 | BILI |
| FY2020 | −CNY 3,340,417,000 | BILI |
| FY2019 | +CNY 1,642,829,000 | ATHM |
| FY2018 | +CNY 3,104,220,000 | ATHM |
| FY2017 | +CNY 3,741,732,000 | ATHM |
| FY2016 | +CNY 5,438,311,000 | ATHM |
The higher-revenue side has changed between ATHM and BILI over this period. The gap has widened since the earliest year compared.
10 of 15 comparable fiscal years — a year missing data on either side is not counted.
10 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | +17.6 pp | ATHM |
| FY2024 | +28.1 pp | ATHM |
| FY2023 | +48.2 pp | ATHM |
| FY2022 | +60.6 pp | ATHM |
| FY2021 | +64.7 pp | ATHM |
| FY2020 | +63.3 pp | ATHM |
| FY2019 | +57.2 pp | ATHM |
| FY2018 | +53.3 pp | ATHM |
| FY2017 | +42.3 pp | ATHM |
| FY2016 | +195.8 pp | ATHM |
ATHM has kept the higher net margin in every one of these 10 fiscal years.
10 of 15 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
BILI's net margin has been more volatile than ATHM's over the 10 comparable fiscal years — 48.5 percentage points of standard deviation against 6.7.
10 of 15 comparable fiscal years — a year missing data on either side is not counted.
Year by year
ATHM led in net margin in every one of the 10 comparable fiscal years — a structural lead, not a recent swing.
10 of 15 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
BILI's return on equity has been more volatile than ATHM's over the 7 comparable fiscal years — 18.6 percentage points of standard deviation against 6.8.
7 of 15 comparable fiscal years — a year missing data on either side is not counted.
Year by year
The lead in return on equity changed hands between ATHM and BILI over these 7 fiscal years — ATHM led in 6 and BILI in 1.
7 of 15 comparable fiscal years — a year missing data on either side is not counted.