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MARKETS / NASDAQ / BILI
NASDAQ · SERVICES-COMPUTER PROCESSING & DATA PREPARATION · LARGE CAP

Bilibili Inc. BILI

10 fiscal years on record · CNY · FY2025 reported · SEC filings only
CNY 30.3B
▲ 13.1% YoY
CNY 1.2B
CNY 6.6B
▲ 19.5% YoY
In brief

What this company does

Bilibili offers digital content centered around professional user generated videos, or PUGV, supplemented with a range of value-added services and mobile games. It generates revenues primarily from value-added services, advertising, mobile games, and IP derivatives and others. In 2025 the platform had an average of 112 million daily active users and 368 million monthly active users. As of December 31, 2025, it had approximately 284 million official members, users who have passed a 100-question multiple-choice membership exam. In 2025 there were approximately 4 million monthly active content creators, contributing nearly 24 million average monthly video submissions. As of the same date, the company operated multiple exclusively distributed mobile games and hundreds of jointly operated mobile games. Its IP derivatives and others business offers ACG-related merchandise and generates revenue from sales of these products. The content screening team consists of over 2600 employees who screen and monitor the content uploaded on the platform.

Written from the business description in Bilibili Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 16 April 2026. Every sentence was checked against that document before publication.

Growth
CNY 30.3B
Revenue, FY2025 · full 10-year series below
Revenue CNY B Net income CNY B
FY2025 · Revenue 30.3 · Net income 1.2
20B-4B2016201720182019202020212022202320242025
Compound annual growth
+11.5%
+20.4%
+32.9%
3 yrs
5 yrs
10 yrs
15 yrs

Revenue compounded at +20.4% a year over five years.

Compound annual rates per period — left blank where that exact year isn't on file, the series crosses a loss, or (per-share rows) a split falls inside the window.

Profitability
4 cents
of every revenue dollar became profit
Operating margin Net margin
FY2025 · Operating 3.7% · Net 3.9%
-50%-100%-150%2016201720182019202020212022202320242025
ROE
FY2025 · ROE 8.0%
5%-20%-40%2016201720182019202020212022202320242025

Each CNY of equity produced 8 cents of profit this year.

Cash & shareholders
CNY 816.2M
returned in FY2025 · dividends + net buybacks
Free cash flow CNY B
FY2025 · FCF 6.6
2.5B5.0B-2.0B-4.0B2016201720182019202020212022202320242025
Net buybacks CNY M Dividends CNY M
FY2025 · Dividends — · Net buybacks 816.2
400M800M2017202220242025

CNY 816.2M in buybacks — 68% of the year's profit went back to shareholders.

Total assetsCNY 41.2B
EquityCNY 15.6B
CashCNY 12.2B
Gross debtCNY 8.0B
Net debtCNY -4.1B
Current ratio1.36×

The company holds more cash than debt.

The 10-year record
10 fiscal years
Every figure from documents filed with the SEC · CNY

EPS, diluted, dividend per share and shares outstanding are shown without shading, and a vertical line marks the year the share count changed — the series crosses a large, unexplained change in share count, so the years on either side are not on a comparable scale.

row low → row highnegative
Metric 2025202420232022202120202019201820172016
Revenue CNY B30.326.822.521.919.412.06.84.12.50.5
Operating income CNY B1.1−1.3−5.1−8.4−6.4−3.1−1.5−0.7−0.2−0.9
EBITDA CNY B1.6−0.8−4.3−7.6−5.9−2.8−1.3−0.6−0.2−0.9
Income tax CNY B0.0−0.00.10.10.10.10.00.00.00.0
Net income CNY B1.2−1.3−4.8−7.5−6.8−3.1−1.3−0.6−0.2−0.9
Free cash flow CNY B6.65.50.1−4.7−3.60.2−0.10.40.3−0.2
EPS, diluted CNY 2.74−3.23−11.67−18.99−17.87−8.71−3.99−2.64−8.17−20.42
Dividend / sh CNY ··········
Payout %··········
ROE %8.0−9.5−32.6−40.6−46.5−41.7−18.6−22.5··

Slide the table for earlier years · "·" marks a figure not available in our data for that year.

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This company against its peers

Provenance
Company facts, as filed
How we verify · 0 failures in 40 reconciliationsAUDITED

Reconciled in 10 of 19 fiscal years. 55 checks could not be computed.

EPS recomputationBalance-sheet identityGross profitBalance-sheet liquiditymoeda_consistente0 failures
ActivityServices-Computer Processing & Data Preparation
Listed onNASDAQ
Incorporated inoutside the United States — SEC code E9
Fiscal year endsDecember 31
Data on record since2016

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