APP vs GOOG
AppLovin Corp. and Alphabet Inc., side by side — 7 fiscal years reported in USD, drawn from SEC filings.
Most recent reported year
| Metric | APP | GOOG |
|---|---|---|
| Revenue | $5.5B | $402.8B |
| Net income | $3.3B | $132.2B |
| Gross margin | 87.9% | 59.7% |
| Net margin | 60.8% | 32.8% |
| Return on equity | 206.8% | 35.7% |
| Diluted EPS | $9.75 | $10.81 |
| Dividend / share | · | $0.83 |
| Payout ratio | · | 7.6% |
| Free cash flow | · | $73.3B |
| Equity | $2.1B | $415.3B |
| Net debt / equity | 0.48× | 0.04× |
| Current ratio | 3.32× | 2.01× |
| Revenue CAGR 5y | 30.4% | 17.2% |
| Profit CAGR 5y | · | 26.8% |
GOOG bills 73.5× the revenue of APP, and APP keeps more of each dollar of revenue as profit (60.8% against 32.8%).
The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner. "·" marks a figure not available in our data.
7 years side by side
| Fiscal year | APP | GOOG |
|---|---|---|
| FY2025 | $5.5B | $402.8B |
| FY2024 | $3.2B | $350.0B |
| FY2023 | $1.8B | $307.4B |
| FY2022 | $2.8B | $282.8B |
| FY2021 | $2.8B | $257.6B |
| FY2020 | $1.5B | $182.5B |
| FY2019 | $994.1M | $161.9B |
Bottom line
| Fiscal year | APP | GOOG |
|---|---|---|
| FY2025 | $3.3B | $132.2B |
| FY2024 | $1.6B | $100.1B |
| FY2023 | $356.7M | $73.8B |
| FY2022 | $-192.7M | $60.0B |
| FY2021 | $35.4M | $76.0B |
| FY2020 | $-125.2M | $40.3B |
| FY2019 | $119.0M | $34.3B |
7 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | −$397,355,283,000 | GOOG |
| FY2024 | −$346,793,942,000 | GOOG |
| FY2023 | −$305,552,238,000 | GOOG |
| FY2022 | −$280,018,942,000 | GOOG |
| FY2021 | −$254,843,896,000 | GOOG |
| FY2020 | −$181,075,914,000 | GOOG |
| FY2019 | −$160,862,896,000 | GOOG |
GOOG has reported the higher revenue in every one of these 7 fiscal years. The gap has widened since the earliest year compared.
7 of 19 comparable fiscal years — a year missing data on either side is not counted.
7 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | +28.0 pp | APP |
| FY2024 | +20.4 pp | APP |
| FY2023 | −4.6 pp | GOOG |
| FY2022 | −28.1 pp | GOOG |
| FY2021 | −28.2 pp | GOOG |
| FY2020 | −30.7 pp | GOOG |
| FY2019 | −9.2 pp | GOOG |
The higher net margin has changed hands between APP and GOOG over this period.
7 of 19 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
APP's net margin has been more volatile than GOOG's over the 7 comparable fiscal years — 25.2 percentage points of standard deviation against 4.3.
7 of 19 comparable fiscal years — a year missing data on either side is not counted.
Year by year
The lead in net margin changed hands between APP and GOOG over these 7 fiscal years — APP led in 2 and GOOG in 5.
7 of 19 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
APP's return on equity has been more volatile than GOOG's over the 4 comparable fiscal years — 86.7 percentage points of standard deviation against 4.7.
4 of 19 comparable fiscal years — a year missing data on either side is not counted.
Year by year
The lead in return on equity changed hands between APP and GOOG over these 4 fiscal years — APP led in 2 and GOOG in 2.
4 of 19 comparable fiscal years — a year missing data on either side is not counted.