APP vs GOOG
AppLovin Corp. and Alphabet Inc., side by side — 7 fiscal years reported in USD, drawn from SEC filings.
At a glance
Most recent reported year
| Metric | APP | GOOG |
|---|---|---|
| Revenue | $5.5B | $402.8B |
| Net income | $3.3B | $132.2B |
| Gross margin | 87.9% | 59.7% |
| Net margin | 60.8% | 32.8% |
| Return on equity | 206.8% | 35.7% |
| Diluted EPS | — | $10.81 |
| Dividend / share | — | $0.83 |
| Payout ratio | — | 7.6% |
| Free cash flow | $2.1B | $73.3B |
| Equity | $2.1B | $415.3B |
| Net debt / equity | 0.48× | 0.04× |
| Current ratio | 3.32× | 2.01× |
| Revenue CAGR 5y | 30.4% | 17.2% |
| Profit CAGR 5y | — | 26.8% |
GOOG bills 73.5× the revenue of APP, and APP keeps more of each dollar of revenue as profit (60.8% against 32.8%).
The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner.
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Revenue by year
7 years side by side
| Fiscal year | APP | GOOG |
|---|---|---|
| FY2025 | $5.5B | $402.8B |
| FY2024 | $3.2B | $350.0B |
| FY2023 | $1.8B | $307.4B |
| FY2022 | $2.8B | $282.8B |
| FY2021 | $2.8B | $257.6B |
| FY2020 | $1.5B | $182.5B |
| FY2019 | $994.1M | $161.9B |
Net income by year
Bottom line
| Fiscal year | APP | GOOG |
|---|---|---|
| FY2025 | $3.3B | $132.2B |
| FY2024 | $1.6B | $100.1B |
| FY2023 | $356.7M | $73.8B |
| FY2022 | $-192.7M | $60.0B |
| FY2021 | $35.4M | $76.0B |
| FY2020 | $-125.2M | $40.3B |
| FY2019 | $119.0M | $34.3B |
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