GOOG vs SNAP
Alphabet Inc. and Snap Inc., side by side — 10 fiscal years reported in USD, drawn from SEC filings.
Most recent reported year
| Metric | GOOG | SNAP |
|---|---|---|
| Revenue | $402.8B | $5.9B |
| Net income | $132.2B | $-460.5M |
| Gross margin | 59.7% | 55.0% |
| Net margin | 32.8% | −7.8% |
| Return on equity | 35.7% | −19.5% |
| Diluted EPS | $10.81 | −$0.27 |
| Dividend / share | $0.83 | · |
| Payout ratio | 7.6% | · |
| Free cash flow | $73.3B | $437.2M |
| Equity | $415.3B | $2.3B |
| Net debt / equity | 0.04× | 1.10× |
| Current ratio | 2.01× | 3.56× |
| Revenue CAGR 5y | 17.2% | 18.8% |
| Profit CAGR 5y | 26.8% | · |
GOOG bills 67.9× the revenue of SNAP, and SNAP closed the last reported year at a loss.
The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner. "·" marks a figure not available in our data.
10 years side by side
| Fiscal year | GOOG | SNAP |
|---|---|---|
| FY2025 | $402.8B | $5.9B |
| FY2024 | $350.0B | $5.4B |
| FY2023 | $307.4B | $4.6B |
| FY2022 | $282.8B | $4.6B |
| FY2021 | $257.6B | $4.1B |
| FY2020 | $182.5B | $2.5B |
| FY2019 | $161.9B | $1.7B |
| FY2018 | $136.8B | $1.2B |
| FY2017 | $110.9B | $824.9M |
| FY2016 | $90.3B | $404.5M |
Bottom line
| Fiscal year | GOOG | SNAP |
|---|---|---|
| FY2025 | $132.2B | $-460.5M |
| FY2024 | $100.1B | $-697.9M |
| FY2023 | $73.8B | $-1.3B |
| FY2022 | $60.0B | $-1.4B |
| FY2021 | $76.0B | $-488.0M |
| FY2020 | $40.3B | $-944.8M |
| FY2019 | $34.3B | $-1.0B |
| FY2018 | $30.7B | $-1.3B |
| FY2017 | $12.7B | $-3.4B |
| FY2016 | $19.5B | $-514.6M |
11 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | +$396,904,553,000 | GOOG |
| FY2024 | +$344,656,602,000 | GOOG |
| FY2023 | +$302,787,885,000 | GOOG |
| FY2022 | +$278,234,153,000 | GOOG |
| FY2021 | +$253,519,952,000 | GOOG |
| FY2020 | +$180,020,374,000 | GOOG |
| FY2019 | +$160,141,466,000 | GOOG |
| FY2018 | +$135,638,554,000 | GOOG |
| FY2017 | +$110,030,051,000 | GOOG |
| FY2016 | +$89,867,518,000 | GOOG |
| FY2015 | +$74,930,337,000 | GOOG |
GOOG has reported the higher revenue in every one of these 11 fiscal years. The gap has widened since the earliest year compared.
11 of 19 comparable fiscal years — a year missing data on either side is not counted.
11 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | +40.6 pp | GOOG |
| FY2024 | +41.6 pp | GOOG |
| FY2023 | +52.7 pp | GOOG |
| FY2022 | +52.3 pp | GOOG |
| FY2021 | +41.4 pp | GOOG |
| FY2020 | +59.8 pp | GOOG |
| FY2019 | +81.5 pp | GOOG |
| FY2018 | +128.9 pp | GOOG |
| FY2017 | +429.0 pp | GOOG |
| FY2016 | +148.8 pp | GOOG |
| FY2015 | +657.5 pp | GOOG |
GOOG has kept the higher net margin in every one of these 11 fiscal years.
11 of 19 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
SNAP's net margin has been more volatile than GOOG's over the 11 comparable fiscal years — 194.2 percentage points of standard deviation against 5.4.
11 of 19 comparable fiscal years — a year missing data on either side is not counted.
Year by year
GOOG led in net margin in every one of the 11 comparable fiscal years — a structural lead, not a recent swing.
11 of 19 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
SNAP's return on equity has been more volatile than GOOG's over the 11 comparable fiscal years — 34.7 percentage points of standard deviation against 8.3.
11 of 19 comparable fiscal years — a year missing data on either side is not counted.
Year by year
GOOG led in return on equity in every one of the 11 comparable fiscal years — a structural lead, not a recent swing.
11 of 19 comparable fiscal years — a year missing data on either side is not counted.