GOOG vs META
Alphabet Inc. and Meta Platforms, Inc., side by side — 10 fiscal years reported in USD, drawn from SEC filings.
Most recent reported year
| Metric | GOOG | META |
|---|---|---|
| Revenue | $402.8B | $201.0B |
| Net income | $132.2B | $60.5B |
| Gross margin | 59.7% | 82.0% |
| Net margin | 32.8% | 30.1% |
| Return on equity | 35.7% | 30.2% |
| Diluted EPS | $10.81 | $23.49 |
| Dividend / share | $0.83 | $2.10 |
| Payout ratio | 7.6% | 8.8% |
| Free cash flow | $73.3B | $46.1B |
| Equity | $415.3B | $217.2B |
| Net debt / equity | 0.04× | 0.11× |
| Current ratio | 2.01× | 2.60× |
| Revenue CAGR 5y | 17.2% | 18.5% |
| Profit CAGR 5y | 26.8% | 15.7% |
GOOG bills 2.0× the revenue of META, and keeps more of each dollar of revenue as profit (32.8% against 30.1%).
The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner. "·" marks a figure not available in our data.
10 years side by side
| Fiscal year | GOOG | META |
|---|---|---|
| FY2025 | $402.8B | $201.0B |
| FY2024 | $350.0B | $164.5B |
| FY2023 | $307.4B | $134.9B |
| FY2022 | $282.8B | $116.6B |
| FY2021 | $257.6B | $117.9B |
| FY2020 | $182.5B | $86.0B |
| FY2019 | $161.9B | $70.7B |
| FY2018 | $136.8B | $55.8B |
| FY2017 | $110.9B | $40.7B |
| FY2016 | $90.3B | $27.6B |
Bottom line
| Fiscal year | GOOG | META |
|---|---|---|
| FY2025 | $132.2B | $60.5B |
| FY2024 | $100.1B | $62.4B |
| FY2023 | $73.8B | $39.1B |
| FY2022 | $60.0B | $23.2B |
| FY2021 | $76.0B | $39.4B |
| FY2020 | $40.3B | $29.1B |
| FY2019 | $34.3B | $18.5B |
| FY2018 | $30.7B | $22.1B |
| FY2017 | $12.7B | $15.9B |
| FY2016 | $19.5B | $10.2B |
16 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | +$201,870,000,000 | GOOG |
| FY2024 | +$185,517,000,000 | GOOG |
| FY2023 | +$172,492,000,000 | GOOG |
| FY2022 | +$166,227,000,000 | GOOG |
| FY2021 | +$139,708,000,000 | GOOG |
| FY2020 | +$96,562,000,000 | GOOG |
| FY2019 | +$91,160,000,000 | GOOG |
| FY2018 | +$80,981,000,000 | GOOG |
| FY2017 | +$70,202,000,000 | GOOG |
| FY2016 | +$62,634,000,000 | GOOG |
| FY2015 | +$57,061,000,000 | GOOG |
| FY2014 | +$53,535,000,000 | GOOG |
| FY2013 | +$47,647,000,000 | GOOG |
| FY2012 | +$40,950,000,000 | GOOG |
| FY2011 | +$34,194,000,000 | GOOG |
| FY2010 | +$27,347,000,000 | GOOG |
GOOG has reported the higher revenue in every one of these 16 fiscal years. The gap has widened since the earliest year compared.
16 of 19 comparable fiscal years — a year missing data on either side is not counted.
16 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | +2.7 pp | GOOG |
| FY2024 | −9.3 pp | META |
| FY2023 | −5.0 pp | META |
| FY2022 | +1.3 pp | GOOG |
| FY2021 | −3.9 pp | META |
| FY2020 | −11.8 pp | META |
| FY2019 | −4.9 pp | META |
| FY2018 | −17.1 pp | META |
| FY2017 | −27.8 pp | META |
| FY2016 | −15.4 pp | META |
| FY2015 | +1.2 pp | GOOG |
| FY2014 | −2.2 pp | META |
| FY2013 | +3.9 pp | GOOG |
| FY2012 | +22.3 pp | GOOG |
| FY2011 | −1.3 pp | META |
| FY2010 | −1.7 pp | META |
The higher net margin has changed hands between GOOG and META over this period.
16 of 19 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
META's net margin has been more volatile than GOOG's over the 16 comparable fiscal years — 9.6 percentage points of standard deviation against 4.7.
16 of 19 comparable fiscal years — a year missing data on either side is not counted.
Year by year
The lead in net margin changed hands between GOOG and META over these 16 fiscal years — GOOG led in 5 and META in 11.
16 of 19 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
META's return on equity has been more volatile than GOOG's over the 15 comparable fiscal years — 9.4 percentage points of standard deviation against 7.6.
15 of 19 comparable fiscal years — a year missing data on either side is not counted.
Year by year
The lead in return on equity changed hands between GOOG and META over these 15 fiscal years — GOOG led in 7 and META in 8.
15 of 19 comparable fiscal years — a year missing data on either side is not counted.