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MARKETS / COMPARE / BFH VS RKT

BFH vs RKT

Bread Financial Holdings, Inc. and Rocket Companies, Inc., side by side — 8 fiscal years reported in USD, drawn from SEC filings.

At a glance

Most recent reported year

BFH vs RKT, at a glance
Metric BFH RKT
Revenue$3.8B$6.7B
Net income$518.0M$-68.0M
Gross margin··
Net margin13.5%−3.5%
Return on equity16.2%−0.4%
Diluted EPS$10.89−$0.05
Dividend / share$0.86·
Payout ratio7.7%·
Free cash flow·$-4.0B
Equity$3.3B·
Net debt / equity0.21×0.50×
Current ratio··
Revenue CAGR 5y3.1%−15.6%
Profit CAGR 5y19.3%·

RKT bills 1.7× the revenue of BFH, and RKT closed the last reported year at a loss.

The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner. "·" marks a figure not available in our data.

Revenue by year

8 years side by side

BFH vs RKT, revenue by year
Fiscal year BFH RKT
FY2025$3.8B$6.7B
FY2024$3.8B$5.1B
FY2023$4.3B$3.8B
FY2022$3.8B$5.8B
FY2021$3.3B$12.9B
FY2020$3.3B$15.7B
FY2019$4.0B$5.1B
FY2018$5.7B$4.2B
Net income by year

Bottom line

BFH vs RKT, net income by year
Fiscal year BFH RKT
FY2025$518.0M$-68.0M
FY2024$277.0M$29.0M
FY2023$718.0M$-16.0M
FY2022$223.0M$46.4M
FY2021$801.0M$308.2M
FY2020$214.0M$198.0M
FY2019$278.0M$0
FY2018$963.1M$0
Revenue gap over time

8 fiscal years

Revenue gap over time
Fiscal year Difference Ahead
FY2025−$2,850,000,000RKT
FY2024−$1,263,000,000RKT
FY2023+$490,000,000BFH
FY2022−$2,012,493,000RKT
FY2021−$9,642,466,000RKT
FY2020−$12,352,067,000RKT
FY2019−$1,019,102,000RKT
FY2018+$1,457,036,000BFH

The higher-revenue side has changed between BFH and RKT over this period. The gap has widened since the earliest year compared.

8 of 18 comparable fiscal years — a year missing data on either side is not counted.

Net margin gap over time

8 fiscal years

Net margin gap over time
Fiscal year Difference Ahead
FY2025+17.0 ppBFH
FY2024−5.3 ppRKT
FY2023+27.0 ppBFH
FY2022−6.2 ppRKT
FY2021−22.5 ppRKT
FY2020−53.6 ppRKT
FY2019−10.8 ppRKT
FY2018+2.4 ppBFH

The higher net margin has changed hands between BFH and RKT over this period.

8 of 17 comparable fiscal years — a year missing data on either side is not counted.

Net margin volatility

Standard deviation, each side

RKT's net margin has been more volatile than BFH's over the 8 comparable fiscal years — 22.2 percentage points of standard deviation against 6.3.

8 of 17 comparable fiscal years — a year missing data on either side is not counted.

Who led in net margin

Year by year

The lead in net margin changed hands between BFH and RKT over these 8 fiscal years — BFH led in 3 and RKT in 5.

8 of 17 comparable fiscal years — a year missing data on either side is not counted.

Return on equity volatility

Standard deviation, each side

BFH's return on equity has been more volatile than RKT's over the 8 comparable fiscal years — 14.0 percentage points of standard deviation against 1.5.

8 of 18 comparable fiscal years — a year missing data on either side is not counted.

Who led in return on equity

Year by year

BFH led in return on equity in every one of the 8 comparable fiscal years — a structural lead, not a recent swing.

8 of 18 comparable fiscal years — a year missing data on either side is not counted.

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