BQ vs BZUN
Boqii Holding Limited and Baozun Inc., side by side — 8 fiscal years reported in CNY, drawn from SEC filings.
At a glance
Most recent reported year
| Metric | BQ | BZUN |
|---|---|---|
| Revenue | ¥420.5M | ¥9.9B |
| Net income | ¥-5.1M | ¥-242.1M |
| Gross margin | 26.3% | 74.1% |
| Net margin | −1.2% | −2.4% |
| Return on equity | −2.7% | −6.4% |
| Diluted EPS | — | −¥1.40 |
| Dividend / share | — | — |
| Payout ratio | — | −9.2% |
| Free cash flow | ¥-30.4M | ¥313.9M |
| Equity | ¥188.0M | ¥3.6B |
| Net debt / equity | −0.09× | 0.08× |
| Current ratio | 3.25× | 1.87× |
| Revenue CAGR 5y | −16.1% | 2.4% |
| Profit CAGR 5y | — | — |
BZUN bills 23.7× the revenue of BQ, and both closed the last reported year at a loss.
The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner.
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Revenue by year
8 years side by side
| Fiscal year | BQ | BZUN |
|---|---|---|
| FY2025 | ¥420.5M | ¥9.9B |
| FY2024 | ¥468.9M | ¥9.4B |
| FY2023 | ¥709.4M | ¥8.8B |
| FY2022 | ¥1.1B | ¥8.4B |
| FY2021 | ¥1.2B | ¥9.4B |
| FY2020 | ¥1.0B | ¥8.9B |
| FY2019 | ¥770.2M | ¥7.3B |
| FY2018 | ¥803.8M | ¥5.4B |
Net income by year
Bottom line
| Fiscal year | BQ | BZUN |
|---|---|---|
| FY2025 | ¥-5.1M | ¥-242.1M |
| FY2024 | ¥-54.1M | ¥-185.2M |
| FY2023 | ¥-63.7M | ¥-278.4M |
| FY2022 | ¥-102.8M | ¥-653.3M |
| FY2021 | ¥-128.4M | ¥-219.8M |
| FY2020 | ¥-194.4M | ¥426.0M |
| FY2019 | ¥-179.0M | ¥281.9M |
| FY2018 | ¥-234.2M | ¥269.8M |
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