NASDAQ · RETAIL-CATALOG & MAIL-ORDER HOUSES · MID CAP
Baozun Inc. BZUN
13 fiscal years on record · CNY · FY2025 reported
SEC FILINGS ONLY
Revenue · FY2025
¥9.9B
▲ 5.6% vs FY2024
EPS · FY25
¥-1.40
Dividend / sh · FY25
—
Payout · FY25
-9%
ROE · FY25
-6.4%
Net margin · FY25
-2.4%
Dividend coverage
—
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Result
CNY 9.9B
Revenue, FY2025 · full 13-year series below
Revenue
Net income
The company lost 2 cents on every revenue dollar this year.
Per share
CNY -1.40
Diluted EPS, FY2025
EPS
The company pays no cash dividend.
Profitability
-6.4%
Return on equity, FY2025
ROE
Operating margin0.6%
Net margin-2.4%
Return on assets-2.4%
Each CNY of equity lost 6 cents this year.
Returned to shareholders
CNY 32.4M
returned in FY2025 · dividends + net buybacks
Dividends paidCNY 22.2M
Net buybacksCNY 10.2M
Share of profit-13.4%
Consecutive raises—
CNY 22.2M in dividends and CNY 10.2M in buybacks went back to shareholders in a year without profit.
Growth
+2.4% a year
revenue, compounded over five years
CAGR
3 yrs
5 yrs
10 yrs
15 yrs
Revenue
+5.8%
+2.4%
+14.4%
Returned to shareholders
−58.3%
+8.9%
Compound annual rates per period — left blank where the series crosses a loss.
Share base
—
Shares outstanding, FY2025
Change, 5 years—
Change, 10 years—
A share split breaks the comparison across the period, so we leave it out.
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Balance sheet
CNY 9.7B
total assets, end of FY2025
Total assetsCNY 9.7B
EquityCNY 3.6B
CashCNY 907.3M
Gross debtCNY 1.2B
Net debtCNY 300.4M
Current ratio1.87×
Net debt stands at 8% of equity.
History
13 fiscal years
Every figure from documents filed with the SEC · CNY
Metric
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
Revenue ¥B
9.9
9.4
8.8
8.4
9.4
8.9
7.3
5.4
4.1
3.4
2.6
1.6
1.5
Operating income ¥B
0.1
−0.1
−0.2
0.0
0.0
0.6
0.4
0.4
0.3
0.1
0.0
−0.1
−0.0
EBITDA ¥B
0.3
0.1
0.0
0.2
0.2
0.7
0.5
0.4
0.3
0.1
0.0
−0.0
−0.0
Income tax ¥B
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.1
0.1
0.0
−0.0
0.0
0.0
Net income ¥B
−0.2
−0.2
−0.3
−0.7
−0.2
0.4
0.3
0.3
0.2
0.1
0.0
−0.1
−0.0
EPS, diluted ¥
−1.40
−1.03
−1.56
−3.56
−1.02
2.23
1.57
1.50
1.19
0.53
−0.03
−15.93
−3.31
Dividend / sh ¥
·
·
·
·
·
·
·
·
·
·
·
·
·
Payout %
−9
−1
−0
−0
−0
·
·
·
·
·
·
·
·
ROE %
−6.4
−4.6
−6.8
−14.5
−4.0
9.8
11.9
13.5
12.4
6.1
5.0
·
·
Shares out B
·
·
·
·
·
·
·
·
·
·
0.15
0.03
·
Slide the table for earlier years · "·" marks figures not disclosed in the filing for that year.
How we verifyAUDITED
37 of 37
checks passed before publication
EPS recomputationBalance-sheet identityGross profitBalance-sheet liquidity
Every figure was compared against the original statement: 0 failures and 0 presentation gaps.
What we don’t show
We’d rather say what’s missing than fill the gap with an estimate.
P/E rationeeds a market quote — not yet licensed
Market capitalizationneeds a market quote — not yet licensed
Dividend yieldneeds a market quote — not yet licensed
Price-to-bookneeds a market quote — not yet licensed