BZUN vs JD
Baozun Inc. and JD.com, Inc., side by side — 10 fiscal years reported in CNY, drawn from SEC filings.
At a glance
Most recent reported year
| Metric | BZUN | JD |
|---|---|---|
| Revenue | CNY 9.9B | CNY 1.3T |
| Net income | CNY -242.1M | CNY 23.1B |
| Gross margin | 74.1% | 16.0% |
| Net margin | −2.0% | 1.8% |
| Return on equity | −6.4% | — |
| Diluted EPS | −CNY 1.40 | CNY 6.45 |
| Dividend / share | — | — |
| Payout ratio | −9.2% | — |
| Free cash flow | CNY 313.9M | CNY 11.2B |
| Equity | CNY 3.6B | CNY 225.0B |
| Net debt / equity | 0.08× | −0.41× |
| Current ratio | 1.87× | 1.22× |
| Revenue CAGR 5y | 2.4% | 11.9% |
| Profit CAGR 5y | — | −14.1% |
JD bills 131.6× the revenue of BZUN, and BZUN closed the last reported year at a loss.
The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner.
Revenue by year
10 years side by side
| Fiscal year | BZUN | JD |
|---|---|---|
| FY2025 | CNY 9.9B | CNY 1.3T |
| FY2024 | CNY 9.4B | CNY 1.2T |
| FY2023 | CNY 8.8B | CNY 1.1T |
| FY2022 | CNY 8.4B | CNY 1.0T |
| FY2021 | CNY 9.4B | CNY 951.6B |
| FY2020 | CNY 8.9B | CNY 745.8B |
| FY2019 | CNY 7.3B | CNY 576.9B |
| FY2018 | CNY 5.4B | CNY 462.0B |
| FY2017 | CNY 4.1B | CNY 362.3B |
| FY2016 | CNY 3.4B | CNY 258.3B |
Net income by year
Bottom line
| Fiscal year | BZUN | JD |
|---|---|---|
| FY2025 | CNY -242.1M | CNY 23.1B |
| FY2024 | CNY -185.2M | CNY 44.7B |
| FY2023 | CNY -278.4M | CNY 23.3B |
| FY2022 | CNY -653.3M | CNY 9.7B |
| FY2021 | CNY -219.8M | CNY -4.5B |
| FY2020 | CNY 426.0M | CNY 49.3B |
| FY2019 | CNY 281.9M | CNY 11.9B |
| FY2018 | CNY 269.8M | CNY -2.8B |
| FY2017 | CNY 209.1M | CNY -11.7M |
| FY2016 | CNY 85.4M | CNY -3.4B |
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