BZUN vs JD
Baozun Inc. and JD.com, Inc., side by side — 10 fiscal years reported in CNY, drawn from SEC filings.
Most recent reported year
| Metric | BZUN | JD |
|---|---|---|
| Revenue | CNY 9.9B | CNY 1.3T |
| Net income | CNY -242.1M | CNY 23.1B |
| Gross margin | 74.1% | 16.0% |
| Net margin | −2.0% | 1.8% |
| Return on equity | −6.4% | · |
| Diluted EPS | −CNY 1.40 | CNY 6.45 |
| Dividend / share | · | · |
| Payout ratio | −9.2% | · |
| Free cash flow | CNY 313.9M | CNY 11.2B |
| Equity | CNY 3.6B | CNY 225.0B |
| Net debt / equity | 0.08× | −0.41× |
| Current ratio | 1.87× | 1.22× |
| Revenue CAGR 5y | 2.4% | 11.9% |
| Profit CAGR 5y | · | −14.1% |
JD bills 131.6× the revenue of BZUN, and BZUN closed the last reported year at a loss.
The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner. "·" marks a figure not available in our data.
10 years side by side
| Fiscal year | BZUN | JD |
|---|---|---|
| FY2025 | CNY 9.9B | CNY 1.3T |
| FY2024 | CNY 9.4B | CNY 1.2T |
| FY2023 | CNY 8.8B | CNY 1.1T |
| FY2022 | CNY 8.4B | CNY 1.0T |
| FY2021 | CNY 9.4B | CNY 951.6B |
| FY2020 | CNY 8.9B | CNY 745.8B |
| FY2019 | CNY 7.3B | CNY 576.9B |
| FY2018 | CNY 5.4B | CNY 462.0B |
| FY2017 | CNY 4.1B | CNY 362.3B |
| FY2016 | CNY 3.4B | CNY 258.3B |
Bottom line
| Fiscal year | BZUN | JD |
|---|---|---|
| FY2025 | CNY -242.1M | CNY 23.1B |
| FY2024 | CNY -185.2M | CNY 44.7B |
| FY2023 | CNY -278.4M | CNY 23.3B |
| FY2022 | CNY -653.3M | CNY 9.7B |
| FY2021 | CNY -219.8M | CNY -4.5B |
| FY2020 | CNY 426.0M | CNY 49.3B |
| FY2019 | CNY 281.9M | CNY 11.9B |
| FY2018 | CNY 269.8M | CNY -2.8B |
| FY2017 | CNY 209.1M | CNY -11.7M |
| FY2016 | CNY 85.4M | CNY -3.4B |
13 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | −CNY 1,299,139,517,000 | JD |
| FY2024 | −CNY 1,149,396,771,000 | JD |
| FY2023 | −CNY 1,075,849,987,000 | JD |
| FY2022 | −CNY 1,037,835,369,000 | JD |
| FY2021 | −CNY 942,195,744,000 | JD |
| FY2020 | −CNY 736,950,437,000 | JD |
| FY2019 | −CNY 569,609,808,000 | JD |
| FY2018 | −CNY 456,626,722,000 | JD |
| FY2017 | −CNY 358,182,946,000 | JD |
| FY2016 | −CNY 254,899,672,000 | JD |
| FY2015 | −CNY 178,443,857,000 | JD |
| FY2014 | −CNY 113,417,897,000 | JD |
| FY2013 | −CNY 67,817,976,000 | JD |
JD has reported the higher revenue in every one of these 13 fiscal years. The gap has widened since the earliest year compared.
13 of 14 comparable fiscal years — a year missing data on either side is not counted.
13 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | −3.8 pp | JD |
| FY2024 | −5.3 pp | JD |
| FY2023 | −4.7 pp | JD |
| FY2022 | −8.2 pp | JD |
| FY2021 | −1.7 pp | JD |
| FY2020 | −1.8 pp | JD |
| FY2019 | +1.8 pp | BZUN |
| FY2018 | +5.6 pp | BZUN |
| FY2017 | +5.0 pp | BZUN |
| FY2016 | +3.8 pp | BZUN |
| FY2015 | +5.9 pp | BZUN |
| FY2014 | +0.6 pp | BZUN |
| FY2013 | −2.4 pp | JD |
The higher net margin has changed hands between BZUN and JD over this period.
13 of 14 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
BZUN's net margin has been more volatile than JD's over the 13 comparable fiscal years — 3.8 percentage points of standard deviation against 3.0.
13 of 14 comparable fiscal years — a year missing data on either side is not counted.
Year by year
The lead in net margin changed hands between BZUN and JD over these 13 fiscal years — BZUN led in 6 and JD in 7.
13 of 14 comparable fiscal years — a year missing data on either side is not counted.