MSFT vs NOW
Microsoft Corp. and ServiceNow, Inc., side by side — 10 fiscal years reported in USD, drawn from SEC filings.
Most recent reported year
| Metric | MSFT | NOW |
|---|---|---|
| Revenue | $331.8B | $13.3B |
| Net income | $133.7B | $1.7B |
| Gross margin | 67.9% | 77.5% |
| Net margin | 40.3% | 13.2% |
| Return on equity | 34.0% | 15.5% |
| Diluted EPS | $17.95 | $1.67 |
| Dividend / share | $3.64 | · |
| Payout ratio | 19.8% | · |
| Free cash flow | $67.0B | $4.6B |
| Equity | $442.4B | $13.0B |
| Net debt / equity | 0.04× | · |
| Current ratio | 1.23× | 1.00× |
| Revenue CAGR 5y | 14.6% | 24.1% |
| Profit CAGR 5y | 16.9% | 71.2% |
MSFT bills 25.0× the revenue of NOW, and keeps more of each dollar of revenue as profit (40.3% against 13.2%).
The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner. "·" marks a figure not available in our data.
10 years side by side
| Fiscal year | MSFT | NOW |
|---|---|---|
| FY2025 | $331.8B | $13.3B |
| FY2024 | $281.7B | $11.0B |
| FY2023 | $245.1B | $9.0B |
| FY2022 | $211.9B | $7.2B |
| FY2021 | $198.3B | $5.9B |
| FY2020 | $168.1B | $4.5B |
| FY2019 | $143.0B | $3.5B |
| FY2018 | $125.8B | $2.6B |
| FY2017 | $110.4B | $1.9B |
| FY2016 | $96.6B | $1.4B |
Bottom line
| Fiscal year | MSFT | NOW |
|---|---|---|
| FY2025 | $133.7B | $1.7B |
| FY2024 | $101.8B | $1.4B |
| FY2023 | $88.1B | $1.7B |
| FY2022 | $72.4B | $325.0M |
| FY2021 | $72.7B | $230.0M |
| FY2020 | $61.3B | $119.0M |
| FY2019 | $44.3B | $626.7M |
| FY2018 | $39.2B | $-26.7M |
| FY2017 | $16.6B | $-116.8M |
| FY2016 | $25.5B | $-414.2M |
16 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | +$318,561,000,000 | MSFT |
| FY2024 | +$270,740,000,000 | MSFT |
| FY2023 | +$236,151,000,000 | MSFT |
| FY2022 | +$204,670,000,000 | MSFT |
| FY2021 | +$192,374,000,000 | MSFT |
| FY2020 | +$163,569,000,000 | MSFT |
| FY2019 | +$139,555,000,000 | MSFT |
| FY2018 | +$123,234,184,000 | MSFT |
| FY2017 | +$108,441,506,000 | MSFT |
| FY2016 | +$95,180,015,000 | MSFT |
| FY2015 | +$90,148,520,000 | MSFT |
| FY2014 | +$92,897,437,000 | MSFT |
| FY2013 | +$86,408,350,000 | MSFT |
| FY2012 | +$77,605,288,000 | MSFT |
| FY2010 | +$69,850,359,000 | MSFT |
| FY2009 | +$62,440,671,000 | MSFT |
MSFT has reported the higher revenue in every one of these 16 fiscal years. The gap has widened since the earliest year compared.
16 of 19 comparable fiscal years — a year missing data on either side is not counted.
16 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | +27.1 pp | MSFT |
| FY2024 | +23.2 pp | MSFT |
| FY2023 | +16.7 pp | MSFT |
| FY2022 | +29.7 pp | MSFT |
| FY2021 | +32.8 pp | MSFT |
| FY2020 | +33.8 pp | MSFT |
| FY2019 | +12.8 pp | MSFT |
| FY2018 | +32.2 pp | MSFT |
| FY2017 | +21.1 pp | MSFT |
| FY2016 | +56.2 pp | MSFT |
| FY2015 | +42.3 pp | MSFT |
| FY2014 | +39.3 pp | MSFT |
| FY2013 | +42.8 pp | MSFT |
| FY2012 | +43.4 pp | MSFT |
| FY2010 | +22.5 pp | MSFT |
| FY2009 | +98.6 pp | MSFT |
MSFT has kept the higher net margin in every one of these 16 fiscal years.
16 of 19 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
NOW's net margin has been more volatile than MSFT's over the 16 comparable fiscal years — 22.1 percentage points of standard deviation against 7.5.
16 of 19 comparable fiscal years — a year missing data on either side is not counted.
Year by year
MSFT led in net margin in every one of the 16 comparable fiscal years — a structural lead, not a recent swing.
16 of 19 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
NOW's return on equity has been more volatile than MSFT's over the 14 comparable fiscal years — 29.7 percentage points of standard deviation against 9.4.
14 of 19 comparable fiscal years — a year missing data on either side is not counted.
Year by year
MSFT led in return on equity in every one of the 14 comparable fiscal years — a structural lead, not a recent swing.
14 of 19 comparable fiscal years — a year missing data on either side is not counted.