BRC Inc. BRCC

What this company does

Black Rifle Coffee Company produces roast, single-serve, and ready-to-drink coffee, along with Black Rifle Energy, a ready-to-drink energy beverage, and offers branded apparel, coffee brewing equipment, and outdoor and lifestyle gear. As of December 31, 2025, the company employed 468 employees across locations in the United States. It operates through one reportable segment composed of three channels: Wholesale, DTC, and Outposts. The Wholesale channel sells packaged coffee and ready-to-drink beverages through food, drug, and mass retailers such as Walmart and Sam's Club, regional and national grocery chains, and convenience stores including 7-Eleven, Casey's General Store, and Circle K. The DTC channel includes a subscription-based Coffee Club that delivers ground, whole bean, or single-serve coffee, or apparel, to customers' homes or offices on a customizable schedule, and served approximately 159,900 active subscribers as of December 31, 2025. The Outposts channel operates 17 company-owned locations and 18 franchised locations across ten states, including Texas, Utah, and Tennessee, following the opening of the first Outpost in San Antonio, Texas, in 2020. Black Rifle Coffee was founded in 2014 by Evan Hafer, who began by personally roasting, packaging, and shipping coffee from a one-pound roaster in a garage.

Written from the business description in BRC Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 2 March 2026. Every sentence was checked against that document before publication.