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MARKETS / NASDAQ / PLBY
NASDAQ · RETAIL-MISCELLANEOUS RETAIL · MID CAP

Playboy, Inc. PLBY

6 fiscal years on record · USD · FY2025 reported · SEC filings only
$120.9M
▲ 4.1% YoY
$-12.7M
$-1.0M
In brief

What this company does

It licenses the Playboy name, Rabbit Head Design and other trademarks and related properties to strategic partners around the world. Playboy-branded products and content are available in approximately 180 countries. For the fiscal year ended December 31, 2025, its consolidated revenue was $120.9 million and its consolidated net loss was $12.7 million. As of December 31, 2025, it had a total of 588 employees, of whom 199 were full-time or full-time-equivalent employees and 389 were part-time employees. It reports its business operations in two segments: Direct-to-Consumer, through its owned-and-operated Honey Birdette e-commerce sites and retail stores, and Licensing, through licensing of the Playboy brand to third parties for products, services, venues, online gaming and events. Honey Birdette sells its products, including lingerie and other apparel, bedroom accessories, intimacy products and other adult products, online and through 51 physical stores in Australia, the United States and the United Kingdom. Playboy was founded in 1953 as a men's lifestyle magazine. The Company changed its name from PLBY Group, Inc. to Playboy, Inc. on June 25, 2025.

Written from the business description in Playboy, Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 16 March 2026. Every sentence was checked against that document before publication.

Growth
USD 120.9M
Revenue, FY2025 · full 6-year series below
Revenue $M Net income $M
FY2025 · Revenue 120.9 · Net income -12.7
100M200M-100M-200M202020212022202320242025
Compound annual growth
−13.3%
−3.9%
3 yrs
5 yrs
10 yrs
15 yrs

Revenue compounded at −3.9% a year over five years.

Compound annual rates per period — left blank where that exact year isn't on file, the series crosses a loss, or (per-share rows) a split falls inside the window.

Profitability
−10 cents
lost on every revenue dollar
Operating margin Net margin
FY2025 · Operating -6.6% · Net -10.5%
-50%-100%-150%202020212022202320242025
ROE
FY2025 · ROE -238.1%
-200%-400%202020212022202320242025

Each USD of equity lost 238 cents this year.

Cash & shareholders
returned in FY2025 · dividends + net buybacks
Free cash flow $M
FY2025 · FCF -1.0
-25.0M-50.0M202020212022202320242025
Net buybacks $M Dividends $M
FY2024 · Dividends — · Net buybacks 0.0
-20M-40M202220232024

Total assetsUSD 292.4M
EquityUSD 18.4M
CashUSD 37.8M
Gross debtUSD 174.2M
Net debtUSD 136.4M
Current ratio1.03×

Net debt stands at 742% of equity.

The 6-year record
6 fiscal years
Every figure from documents filed with the SEC · USD

EPS, diluted, dividend per share and shares outstanding are shown without shading, and a vertical line marks the year the share count changed — the series crosses a large, unexplained change in share count, so the years on either side are not on a comparable scale.

row low → row highnegative
Metric 202520242023202220212020
Revenue $B0.10.10.10.20.20.1
Operating income $B−0.0−0.1−0.2−0.3−0.10.0
EBITDA $B−0.0−0.0−0.2−0.3−0.10.0
Income tax $B−0.00.0−0.0−0.1−0.00.0
Net income $B−0.0−0.1−0.2−0.3−0.1−0.0
Free cash flow $B−0.0−0.0−0.0−0.1−0.1−0.0
EPS, diluted $−0.13−1.04−2.53−5.86−2.04−0.24
Dividend / sh $0.000.00····
Payout %······
ROE %−238.1−416.1−179.4−96.1−30.7−6.3
Shares out B0.110.090.070.050.040.02

Slide the table for earlier years · "·" marks a figure not available in our data for that year.

Provenance
Company facts, as filed
How we verify · 1 failures in 30 reconciliationsAUDITED

Reconciled in 6 of 19 fiscal years. 62 checks could not be computed.

EPS recomputationBalance-sheet identityGross profitBalance-sheet liquiditymoeda_consistente1 failures
ActivityRetail-Miscellaneous Retail
Listed onNASDAQ
Incorporated inDelaware
Fiscal year endsDecember 31
SEC categorysmaller reporting company
Data on record since2019

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