Simply Good Foods Co. SMPL

What this company does

The Simply Good Foods Company develops, markets, and sells a product portfolio consisting primarily of protein bars, ready-to-drink protein shakes, and sweet and salty protein snacks and confectionery products marketed under the Quest, Atkins, and OWYN brand names. It distributes its products in major retail channels, primarily in North America, including grocery, club, and mass merchandise, as well as through e-commerce, convenience, specialty, and other channels. As of August 30, 2025, its workforce consisted of 328 employees globally, with approximately 66% based in an office or research and development lab locations. Its core Quest brand products consist of protein bars, salty snacks, cookies, muffins, brownies, confections, and RTD protein beverages. Its core Atkins brand products consist of protein bars, RTD protein shakes, and confections. Its OWYN RTD protein shakes and powders are plant-based, contain 20 to 32 grams of protein, and do not contain gluten, dairy, soy, eggs, nuts, or tree nuts. The Simply Good Foods Company was formed in March 2017 to acquire NCP-ATK Holdings, Inc., an acquisition completed in July 2017.

Written from the business description in The Simply Good Foods Company's annual report to the U.S. Securities and Exchange Commission, filed 28 October 2025. Every sentence was checked against that document before publication.