Harley-davidson, Inc. HOG
Slide the table for earlier years · "·" marks a figure not available in our data for that year.
What this company does
Written from the business description in HARLEY-DAVIDSON, INC.'s annual report to the U.S. Securities and Exchange Commission, filed 26 February 2026. Every sentence was checked against that document before publication.
Growth
Revenue compounded at +2.0% a year over the five years to FY2025 — but profit grew faster: net income at +204.3%, earnings per share at +208.2%.
The share count fell from 0.15B to 0.11B — the buyback concentrates the same profit into fewer slices.
Compound annual rates per period — left blank where that exact year isn't on file, the series crosses a loss, or (per-share rows) a split falls inside the window.
Profitability
Each USD of equity produced 11 cents of profit this year.
The 19-year record
EPS, diluted, dividend per share and shares outstanding are shown without shading, and a vertical line marks the year the share count changed — the series crosses a large, unexplained change in share count, so the years on either side are not on a comparable scale.
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue $B | 4.5 | 5.2 | 5.8 | 5.8 | 5.3 | 4.1 | 5.4 | 5.7 | 5.6 | 6.0 | 6.0 | 6.2 | 5.9 | 5.6 | 5.3 | 4.9 | 4.8 | 6.0 | 6.1 |
| Operating income $B | 0.4 | 0.4 | 0.8 | 0.9 | 0.8 | 0.0 | 0.6 | 0.7 | 0.9 | 1.0 | 1.2 | 1.3 | 1.2 | 1.0 | 0.8 | 0.6 | 0.2 | 1.1 | 1.4 |
| EBITDA $B | 0.6 | 0.6 | 0.9 | 1.1 | 1.0 | 0.2 | 0.8 | 1.0 | 1.1 | 1.3 | 1.4 | 1.5 | 1.3 | 1.2 | 1.0 | 0.8 | 0.4 | 1.3 | ◌ |
| Income tax $B | 0.1 | 0.1 | 0.2 | 0.2 | 0.2 | −0.0 | 0.1 | 0.2 | 0.3 | 0.3 | 0.4 | 0.4 | 0.4 | 0.3 | 0.2 | 0.1 | 0.1 | 0.4 | 0.5 |
| Net income $B | 0.3 | 0.5 | 0.7 | 0.7 | 0.7 | 0.0 | 0.4 | 0.5 | 0.5 | 0.7 | 0.8 | 0.8 | 0.7 | 0.6 | 0.6 | 0.1 | −0.1 | 0.7 | 0.9 |
| Free cash flow $B | 0.4 | 0.9 | 0.5 | 0.4 | 0.9 | 1.0 | 0.7 | 1.0 | 0.8 | 0.9 | 0.8 | 0.9 | 0.8 | 0.6 | 0.7 | 1.0 | 0.5 | −0.8 | 0.6 |
| EPS, diluted $ | 2.78 | 3.44 | 4.87 | 4.96 | 4.19 | 0.01 | 2.68 | 3.19 | 3.02 | 3.83 | 3.69 | 3.88 | 3.28 | 2.72 | 2.55 | 0.62 | −0.24 | 2.79 | 3.74 |
| Dividend / sh $ | 0.72 | 0.69 | 0.66 | 0.63 | 0.60 | 0.44 | 1.50 | 1.48 | 1.46 | 1.40 | 1.24 | 1.10 | 0.84 | 0.62 | 0.47 | 0.40 | 0.40 | 1.29 | 1.06 |
| Payout % | 26 | 20 | 14 | 13 | 14 | 5246 | 56 | 46 | 48 | 36 | 33 | 28 | 26 | 23 | 19 | 64 | −170 | 46 | 28 |
| ROE % | 10.7 | 14.2 | 23.0 | 27.2 | 30.4 | 0.1 | 23.7 | 29.4 | 27.7 | 36.8 | 31.7 | 28.5 | 26.4 | 25.1 | 25.9 | 6.8 | −2.6 | 29.2 | 39.3 |
| Shares out B | 0.11 | 0.12 | 0.14 | 0.15 | 0.15 | 0.15 | 0.15 | 0.16 | 0.17 | 0.18 | 0.18 | 0.21 | 0.22 | 0.23 | 0.23 | 0.24 | 0.23 | ◌ | ◌ |
Slide the table for earlier years. "—" not applicable · "◌" not available in our data.
Company facts, as filed
Reconciled in 19 of the 19 fiscal years we could check. Two checks were skipped: the balance sheet is not tagged before 2008. One check was skipped: the share count is not tagged before 2008.