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NYSE · SERVICES-BUSINESS SERVICES, NEC · SMALL CAP

Mogu Inc. MOGU

10 fiscal years on record · CNY · FY2025 reported · SEC filings only
CNY 125.4M
▼ 11.2% YoY
CNY 1.8M
CNY -51.5M

Slide the table for earlier years · "·" marks a figure not available in our data for that year.

In brief

What this company does

It monetizes across the fashion value chain through marketing services, commissions and financial services to users and merchants. It earns commissions from merchants on its platform when transactions are completed and settled, typically charging a commission rate of approximately 5% to merchants that choose its entry-level service offerings and a rate of 10% to live video merchants. As of March 31, 2026, it owned 24 registered patents, 1,014 registered trademarks in the PRC, and 187 registered domain names, including mogu.com, mogujie.com and meilishuo.com. MOGU launched its online fashion platform under the Mogujie brand in February 2011. Its holding company, MOGU Holdings Limited, was incorporated in the Cayman Islands in June 2011. On December 6, 2018, ADSs representing its Class A common shares commenced trading on the New York Stock Exchange under the symbol MOGU.

Written from the business description in MOGU Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 24 July 2026. Every sentence was checked against that document before publication.

Growth

CNY 125.4M
Revenue, FY2025 · full 10-year series below
Revenue CNY B Net income CNY B
FY2025 · Revenue 0.1 · Net income 0.0
0.5B1.0B-1.0B-2.0B
2016201920222025
Compound annual growth
−18.5%
−23.6%
3 yrs
5 yrs
10 yrs
15 yrs

Revenue compounded at −23.6% a year over the five years to FY2025.

Compound annual rates per period — left blank where that exact year isn't on file, the series crosses a loss, or (per-share rows) a split falls inside the window.

Profitability

3 cents
of every revenue dollar became profit
Operating margin Net margin
FY2025 · Operating -57.6% · Net 2.6%
-100%-200%
201620202025
ROE
FY2025 · ROE 0.4%
-20%-40%-60%
201620202025
Three returns, three denominators.

Each CNY of equity produced 0 cents of profit this year.

Cash & shareholders

CNY 0.00
returned in FY2025 · dividends + net buybacks
Free cash flow CNY M
FY2025 · FCF -51.5
-300M-600M
201620202025
Net buybacks CNY M Dividends CNY M
FY2025 · Dividends · · Net buybacks 0.0
50M100M
2019202020212022202320242025

Total assetsCNY 826.9M
EquityCNY 508.1M
CashCNY 133.6M
Gross debtUSD 0.00
Current ratio1.07×

Equity funds 61% of total assets.

The 10-year record

10 fiscal years
Every figure from documents filed with the SEC · CNY

EPS, diluted, dividend per share and shares outstanding are shown without shading, and a vertical line marks the year the share count changed — the series crosses a large, unexplained change in share count, so the years on either side are not on a comparable scale.

row low → row highnegative—not applicable◌not available in our data
MOGU, 10-year financial record
Metric 2025202420232022202120202019201820172016
Revenue CNY B0.10.10.20.20.30.50.81.11.01.1
Operating income CNY B−0.1−0.1−0.1−0.2−0.7−0.4−2.1−0.6−0.8−1.1
EBITDA CNY B−0.1−0.1−0.1−0.1−0.3−0.1−1.7−0.4−0.4−0.5
Income tax CNY B0.00.0−0.0−0.0−0.00.0−0.0−0.0−0.1−0.1
Net income CNY B0.0−0.1−0.1−0.2−0.6−0.3−2.2−0.5−0.6−0.9
Free cash flow CNY B−0.1−0.1−0.1−0.0−0.2−0.2−0.3−0.3−0.3−0.9
EPS, diluted CNY 0.00−0.02−0.02−0.07−0.25−0.12−0.82−0.87−2.26−2.77
Dividend / sh CNY ◌◌◌◌◌◌◌◌◌◌
Payout % — not applicable: no dividend——————————
ROE %0.4−11.4−9.7−24.9−57.0−19.1−73.8———

Slide the table for earlier years. "—" not applicable · "◌" not available in our data.

More in this sector

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Provenance

Company facts, as filed

How we verify · 4 failures in 38 reconciliationsAUDITED

Reconciled in 6 of the 10 fiscal years we could check. 20 checks were skipped: the balance sheet is not tagged before 2017. Nine checks were skipped: EPS is not tagged before 2016. Nine checks were skipped: revenue is not tagged before 2016.

EPS recomputationBalance-sheet identityGross profitBalance-sheet liquidityCurrency consistency4 failures
ActivityServices-Business Services, NEC
Listed onNYSE
Incorporated inoutside the United States — SEC code E9
Fiscal year endsMarch 31
Data on record since2015

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