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MARKETS / NYSE / MOGU
NYSE · SERVICES-BUSINESS SERVICES, NEC · SMALL CAP

Mogu Inc. MOGU

10 fiscal years on record · CNY · FY2025 reported · SEC filings only
CNY 125.4M
▼ 11.2% YoY
CNY 1.8M
CNY -51.5M
In brief

What this company does

It monetizes across the fashion value chain through marketing services, commissions and financial services to users and merchants. It earns commissions from merchants on its platform when transactions are completed and settled, typically charging a commission rate of approximately 5% to merchants that choose its entry-level service offerings and a rate of 10% to live video merchants. As of March 31, 2026, it owned 24 registered patents, 1,014 registered trademarks in the PRC, and 187 registered domain names, including mogu.com, mogujie.com and meilishuo.com. MOGU launched its online fashion platform under the Mogujie brand in February 2011. Its holding company, MOGU Holdings Limited, was incorporated in the Cayman Islands in June 2011. On December 6, 2018, ADSs representing its Class A common shares commenced trading on the New York Stock Exchange under the symbol MOGU.

Written from the business description in MOGU Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 24 July 2026. Every sentence was checked against that document before publication.

Growth
CNY 125.4M
Revenue, FY2025 · full 10-year series below
Revenue CNY B Net income CNY B
FY2025 · Revenue 0.1 · Net income 0.0
0.4B0.8B-0.8B-1.6B2016201720182019202020212022202320242025
Compound annual growth
−18.5%
−23.6%
3 yrs
5 yrs
10 yrs
15 yrs

Revenue compounded at −23.6% a year over five years.

Compound annual rates per period — left blank where that exact year isn't on file, the series crosses a loss, or (per-share rows) a split falls inside the window.

Profitability
3 cents
of every revenue dollar became profit
Operating margin Net margin
FY2025 · Operating -57.6% · Net 2.6%
-100%-200%2016201720182019202020212022202320242025
ROE
FY2025 · ROE 0.4%
-20%-40%-60%2016201720182019202020212022202320242025

Each CNY of equity produced 0 cents of profit this year.

Cash & shareholders
returned in FY2025 · dividends + net buybacks
Free cash flow CNY M
FY2025 · FCF -51.5
-400M-800M2016201720182019202020212022202320242025
Net buybacks CNY M Dividends CNY M
FY2025 · Dividends — · Net buybacks 0.0
40M80M2019202020212022202320242025

Total assetsCNY 826.9M
EquityCNY 508.1M
CashCNY 133.6M
Gross debtUSD 0.00
Current ratio1.07×

Equity funds 61% of total assets.

The 10-year record
10 fiscal years
Every figure from documents filed with the SEC · CNY

EPS, diluted, dividend per share and shares outstanding are shown without shading, and a vertical line marks the year the share count changed — the series crosses a large, unexplained change in share count, so the years on either side are not on a comparable scale.

row low → row highnegative
Metric 2025202420232022202120202019201820172016
Revenue CNY B0.10.10.20.20.30.50.81.11.01.1
Operating income CNY B−0.1−0.1−0.1−0.2−0.7−0.4−2.1−0.6−0.8−1.1
EBITDA CNY B−0.1−0.1−0.1−0.1−0.3−0.1−1.7−0.4−0.4−0.5
Income tax CNY B0.00.0−0.0−0.0−0.00.0−0.0−0.0−0.1−0.1
Net income CNY B0.0−0.1−0.1−0.2−0.6−0.3−2.2−0.5−0.6−0.9
Free cash flow CNY B−0.1−0.1−0.1−0.0−0.2−0.2−0.3−0.3−0.3−0.9
EPS, diluted CNY 0.00−0.02−0.02−0.07−0.25−0.12−0.82−0.87−2.26−2.77
Dividend / sh CNY ··········
Payout %··········
ROE %0.4−11.4−9.7−24.9−57.0−19.1−73.8···

Slide the table for earlier years · "·" marks a figure not available in our data for that year.

Provenance
Company facts, as filed
How we verify · 4 failures in 38 reconciliationsAUDITED

Reconciled in 7 of 19 fiscal years. 47 checks could not be computed.

EPS recomputationBalance-sheet identityGross profitBalance-sheet liquiditymoeda_consistente4 failures
ActivityServices-Business Services, NEC
Listed onNYSE
Incorporated inoutside the United States — SEC code E9
Fiscal year endsMarch 31
Data on record since2015

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