APP vs META
AppLovin Corp. and Meta Platforms, Inc., side by side — 7 fiscal years reported in USD, drawn from SEC filings.
Most recent reported year
| Metric | APP | META |
|---|---|---|
| Revenue | $5.5B | $201.0B |
| Net income | $3.3B | $60.5B |
| Gross margin | 87.9% | 82.0% |
| Net margin | 60.8% | 30.1% |
| Return on equity | 206.8% | 30.2% |
| Diluted EPS | $9.75 | $23.49 |
| Dividend / share | · | $2.10 |
| Payout ratio | · | 8.8% |
| Free cash flow | · | $46.1B |
| Equity | $2.1B | $217.2B |
| Net debt / equity | 0.48× | 0.11× |
| Current ratio | 3.32× | 2.60× |
| Revenue CAGR 5y | 30.4% | 18.5% |
| Profit CAGR 5y | · | 15.7% |
META bills 36.7× the revenue of APP, and APP keeps more of each dollar of revenue as profit (60.8% against 30.1%).
The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner. "·" marks a figure not available in our data.
7 years side by side
| Fiscal year | APP | META |
|---|---|---|
| FY2025 | $5.5B | $201.0B |
| FY2024 | $3.2B | $164.5B |
| FY2023 | $1.8B | $134.9B |
| FY2022 | $2.8B | $116.6B |
| FY2021 | $2.8B | $117.9B |
| FY2020 | $1.5B | $86.0B |
| FY2019 | $994.1M | $70.7B |
Bottom line
| Fiscal year | APP | META |
|---|---|---|
| FY2025 | $3.3B | $60.5B |
| FY2024 | $1.6B | $62.4B |
| FY2023 | $356.7M | $39.1B |
| FY2022 | $-192.7M | $23.2B |
| FY2021 | $35.4M | $39.4B |
| FY2020 | $-125.2M | $29.1B |
| FY2019 | $119.0M | $18.5B |
7 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | −$195,485,283,000 | META |
| FY2024 | −$161,276,942,000 | META |
| FY2023 | −$133,060,238,000 | META |
| FY2022 | −$113,791,942,000 | META |
| FY2021 | −$115,135,896,000 | META |
| FY2020 | −$84,513,914,000 | META |
| FY2019 | −$69,702,896,000 | META |
META has reported the higher revenue in every one of these 7 fiscal years. The gap has widened since the earliest year compared.
7 of 16 comparable fiscal years — a year missing data on either side is not counted.
7 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | +30.7 pp | APP |
| FY2024 | +11.1 pp | APP |
| FY2023 | −9.6 pp | META |
| FY2022 | −26.7 pp | META |
| FY2021 | −32.1 pp | META |
| FY2020 | −42.6 pp | META |
| FY2019 | −14.2 pp | META |
The higher net margin has changed hands between APP and META over this period.
7 of 16 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
APP's net margin has been more volatile than META's over the 7 comparable fiscal years — 25.2 percentage points of standard deviation against 5.4.
7 of 16 comparable fiscal years — a year missing data on either side is not counted.
Year by year
The lead in net margin changed hands between APP and META over these 7 fiscal years — APP led in 2 and META in 5.
7 of 16 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
APP's return on equity has been more volatile than META's over the 4 comparable fiscal years — 86.7 percentage points of standard deviation against 6.7.
4 of 15 comparable fiscal years — a year missing data on either side is not counted.
Year by year
The lead in return on equity changed hands between APP and META over these 4 fiscal years — APP led in 2 and META in 2.
4 of 15 comparable fiscal years — a year missing data on either side is not counted.