BIDU vs BZ
Baidu, Inc. and Kanzhun Ltd., side by side — 7 fiscal years reported in CNY, drawn from SEC filings.
At a glance
Most recent reported year
| Metric | BIDU | BZ |
|---|---|---|
| Revenue | CNY 129.1B | CNY 8.3B |
| Net income | CNY 5.6B | CNY 2.7B |
| Gross margin | 43.9% | 85.1% |
| Net margin | 4.2% | 32.5% |
| Return on equity | 2.1% | 15.7% |
| Diluted EPS | — | CNY 2.95 |
| Dividend / share | — | — |
| Payout ratio | — | 20.2% |
| Free cash flow | CNY -15.1B | CNY 4.4B |
| Equity | CNY 266.3B | CNY 20.0B |
| Net debt / equity | 0.07× | — |
| Current ratio | 1.76× | 4.66× |
| Revenue CAGR 5y | 3.8% | 33.6% |
| Profit CAGR 5y | −24.3% | — |
BIDU bills 15.6× the revenue of BZ, and BZ keeps more of each dollar of revenue as profit (32.5% against 4.2%).
The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner.
Revenue by year
7 years side by side
| Fiscal year | BIDU | BZ |
|---|---|---|
| FY2025 | CNY 129.1B | CNY 8.3B |
| FY2024 | CNY 133.1B | CNY 7.4B |
| FY2023 | CNY 134.6B | CNY 6.0B |
| FY2022 | CNY 123.7B | CNY 4.5B |
| FY2021 | CNY 124.5B | CNY 4.3B |
| FY2020 | CNY 107.1B | CNY 1.9B |
| FY2019 | CNY 107.4B | CNY 998.7M |
Net income by year
Bottom line
| Fiscal year | BIDU | BZ |
|---|---|---|
| FY2025 | CNY 5.6B | CNY 2.7B |
| FY2024 | CNY 23.8B | CNY 1.6B |
| FY2023 | CNY 20.3B | CNY 1.1B |
| FY2022 | CNY 7.6B | CNY 107.2M |
| FY2021 | CNY 10.2B | CNY -1.1B |
| FY2020 | CNY 22.5B | CNY -941.9M |
| FY2019 | CNY 2.1B | CNY -502.1M |
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