BIDU vs BZ
Baidu, Inc. and Kanzhun Ltd., side by side — 7 fiscal years reported in CNY, drawn from SEC filings.
Most recent reported year
| Metric | BIDU | BZ |
|---|---|---|
| Revenue | CNY 129.1B | CNY 8.3B |
| Net income | CNY 5.6B | CNY 2.7B |
| Gross margin | 43.9% | 85.1% |
| Net margin | 4.2% | 32.5% |
| Return on equity | 2.1% | 15.7% |
| Diluted EPS | · | CNY 2.95 |
| Dividend / share | · | · |
| Payout ratio | · | 20.2% |
| Free cash flow | CNY -15.1B | CNY 4.4B |
| Equity | CNY 266.3B | CNY 20.0B |
| Net debt / equity | 0.07× | · |
| Current ratio | 1.76× | 4.66× |
| Revenue CAGR 5y | 3.8% | 33.6% |
| Profit CAGR 5y | −24.3% | · |
BIDU bills 15.6× the revenue of BZ, and BZ keeps more of each dollar of revenue as profit (32.5% against 4.2%).
The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner. "·" marks a figure not available in our data.
7 years side by side
| Fiscal year | BIDU | BZ |
|---|---|---|
| FY2025 | CNY 129.1B | CNY 8.3B |
| FY2024 | CNY 133.1B | CNY 7.4B |
| FY2023 | CNY 134.6B | CNY 6.0B |
| FY2022 | CNY 123.7B | CNY 4.5B |
| FY2021 | CNY 124.5B | CNY 4.3B |
| FY2020 | CNY 107.1B | CNY 1.9B |
| FY2019 | CNY 107.4B | CNY 998.7M |
Bottom line
| Fiscal year | BIDU | BZ |
|---|---|---|
| FY2025 | CNY 5.6B | CNY 2.7B |
| FY2024 | CNY 23.8B | CNY 1.6B |
| FY2023 | CNY 20.3B | CNY 1.1B |
| FY2022 | CNY 7.6B | CNY 107.2M |
| FY2021 | CNY 10.2B | CNY -1.1B |
| FY2020 | CNY 22.5B | CNY -941.9M |
| FY2019 | CNY 2.1B | CNY -502.1M |
7 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | +CNY 120,811,482,000 | BIDU |
| FY2024 | +CNY 125,769,323,000 | BIDU |
| FY2023 | +CNY 128,645,972,000 | BIDU |
| FY2022 | +CNY 119,163,938,000 | BIDU |
| FY2021 | +CNY 120,233,872,000 | BIDU |
| FY2020 | +CNY 105,129,641,000 | BIDU |
| FY2019 | +CNY 106,414,280,000 | BIDU |
BIDU has reported the higher revenue in every one of these 7 fiscal years. The gap has widened since the earliest year compared.
7 of 19 comparable fiscal years — a year missing data on either side is not counted.
7 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | −28.3 pp | BZ |
| FY2024 | −3.1 pp | BZ |
| FY2023 | −2.5 pp | BZ |
| FY2022 | +3.7 pp | BIDU |
| FY2021 | +31.2 pp | BIDU |
| FY2020 | +66.2 pp | BIDU |
| FY2019 | +48.1 pp | BIDU |
The higher net margin has changed hands between BIDU and BZ over this period.
7 of 19 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
BZ's net margin has been more volatile than BIDU's over the 7 comparable fiscal years — 31.7 percentage points of standard deviation against 7.3.
7 of 19 comparable fiscal years — a year missing data on either side is not counted.
Year by year
The lead in net margin changed hands between BIDU and BZ over these 7 fiscal years — BIDU led in 4 and BZ in 3.
7 of 19 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
BZ's return on equity has been more volatile than BIDU's over the 4 comparable fiscal years — 5.3 percentage points of standard deviation against 3.2.
4 of 19 comparable fiscal years — a year missing data on either side is not counted.
Year by year
The lead in return on equity changed hands between BIDU and BZ over these 4 fiscal years — BIDU led in 1 and BZ in 3.
4 of 19 comparable fiscal years — a year missing data on either side is not counted.