NASDAQ · SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. · LARGE CAP
Baidu, Inc. BIDU
19 fiscal years on record · CNY · FY2025 reported · SEC filings only
In brief
What this company does
Written from the business description in Baidu, Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 17 March 2026. Every sentence was checked against that document before publication.
Growth
CNY 129.1B
Revenue, FY2025 · full 19-year series below
Revenue CNY B
Net income CNY B
FY2025 · Revenue 129.1 · Net income 5.6
Compound annual growth
+1.4%
+3.8%
+6.9%
+20.5%
−9.6%
−24.3%
−16.4%
+3.1%
−6.7%
−9.4%
+46.7%
−16.1%
−1.2%
3 yrs
5 yrs
10 yrs
15 yrs
Revenue compounded at +3.8% a year over five years.
Compound annual rates per period — left blank where that exact year isn't on file, the series crosses a loss, or (per-share rows) a split falls inside the window.
Profitability
4 cents
of every revenue dollar became profit
Operating margin
Net margin
FY2025 · Operating -4.5% · Net 4.2%
ROE
FY2025 · ROE 2.1%
Each CNY of equity produced 2 cents of profit this year.
The 19-year record
19 fiscal years
Every figure from documents filed with the SEC · CNY
row low → row highnegative
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue CNY B | 129.1 | 133.1 | 134.6 | 123.7 | 124.5 | 107.1 | 107.4 | 102.3 | 84.8 | 70.5 | 66.4 | 49.1 | 31.9 | 22.3 | 14.5 | 7.9 | 4.4 | 3.2 | 1.7 |
| Operating income CNY B | −5.8 | 21.3 | 21.9 | 15.9 | 10.5 | 14.3 | 6.3 | 15.5 | 15.7 | 10.0 | 11.7 | 12.8 | 11.2 | 11.1 | 7.6 | 4.0 | 1.6 | 1.1 | 0.5 |
| EBITDA CNY B | 1.6 | 27.9 | 29.0 | 22.1 | 16.2 | 20.0 | 11.9 | 19.2 | 19.5 | 13.5 | 14.6 | 15.0 | 12.9 | 12.3 | 8.4 | 4.4 | 1.9 | 1.4 | 0.7 |
| Income tax CNY B | 1.3 | 4.4 | 3.6 | 2.6 | 3.2 | 4.1 | 1.9 | 4.7 | 3.0 | 2.9 | 5.5 | 2.2 | 1.8 | 1.6 | 1.2 | 0.5 | 0.2 | 0.1 | −0.0 |
| Net income CNY B | 5.6 | 23.8 | 20.3 | 7.6 | 10.2 | 22.5 | 2.1 | 27.6 | 18.3 | 11.6 | 33.7 | 13.2 | 10.6 | 10.5 | 6.6 | 3.5 | 1.5 | 1.0 | 0.6 |
| Free cash flow CNY B | −15.1 | 13.1 | 25.4 | 17.9 | 9.2 | 19.1 | 22.0 | 27.2 | 28.0 | 18.3 | 14.5 | 13.1 | 11.0 | 9.7 | 6.4 | 3.8 | 1.9 | 1.3 | 0.4 |
| EPS, diluted CNY | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | 100.96 | 42.70 | 30.19 | 18.11 |
| Dividend / sh CNY | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Payout % | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| ROE % | 2.1 | 9.4 | 8.7 | 3.5 | 5.2 | 13.0 | 1.3 | 19.8 | 17.6 | 13.5 | 51.3 | 29.5 | 32.7 | 50.6 | 56.0 | 53.6 | 37.9 | 41.0 | 31.1 |
Slide the table for earlier years · "·" marks a figure not available in our data for that year.
Compare
This company against its peers
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Provenance
Company facts, as filed
How we verify · 0 failures in 59 reconciliationsAUDITED
Reconciled in 19 of 19 fiscal years. 17 checks could not be computed.
EPS recomputationBalance-sheet identityGross profitBalance-sheet liquiditymoeda_consistente0 failures
ActivityServices-Computer Programming, Data Processing, Etc.
Listed onNASDAQ
Incorporated inoutside the United States — SEC code E9
Fiscal year endsDecember 31
Data on record since2007