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MARKETS / NASDAQ / Technology / Computer services / BIDU
NASDAQ · SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. · LARGE CAP

Baidu, Inc. BIDU

19 fiscal years on record · CNY · FY2025 reported · SEC filings only
CNY 129.1B
▼ 3.0% YoY
CNY 5.6B
▼ 76.5% YoY
CNY -15.1B
▼ 215.2% YoY

Slide the table for earlier years · "·" marks a figure not available in our data for that year.

In brief

What this company does

Baidu delivers online marketing services through a network of third-party agents and a direct sales team to a customer base of SMEs across industries including healthcare, retail, e-commerce, entertainment and media, online games, business services, life services and transportation. Its operations are conducted primarily in Chinese mainland, which accounted for more than 96% of the group's revenue and more than 73% of its total assets. Baidu General Business, the part of the business excluding iQIYI, has contributed over 70% of revenue and provides products and services in three business areas. At the core of the Mobile Ecosystem is Baidu App, a search-plus-feed app with a MAU of 679 million in December 2025. AI Cloud is made up of AI Cloud Infrastructure, which comprises AI infrastructure and platform services serving enterprises and the public sector, and AI Applications, which comprise AI-native or AI-powered product offerings addressing specific use cases for individuals and enterprises, such as the software products Baidu Wenku and Baidu Drive. Intelligent Driving & Other Growth Initiatives consists of intelligent driving, including Apollo Go autonomous ride-hailing services and the DuerOS smart assistant. iQIYI produces, aggregates and distributes long-form videos, along with mini and short dramas and other videos. Baidu was founded as a search engine business in 2000.

Written from the business description in Baidu, Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 17 March 2026. Every sentence was checked against that document before publication.

Growth

CNY 129.1B
Revenue, FY2025 · full 19-year series below
Revenue CNY B Net income CNY B
FY2025 · Revenue 129.1 · Net income 5.6
50B100B
2007201020132016201920222025
Compound annual growth
+1.4%
+3.8%
+6.9%
+20.5%
−9.6%
−24.3%
−16.4%
+3.1%
+46.7%
3 yrs
5 yrs
10 yrs
15 yrs

Revenue compounded at +3.8% a year over the five years to FY2025.

Compound annual rates per period — left blank where that exact year isn't on file, the series crosses a loss, or (per-share rows) a split falls inside the window.

Profitability

4 cents
of every revenue dollar became profit
Operating margin Net margin
FY2025 · Operating -4.5% · Net 4.2%
20%40%
200720162025
ROE
FY2025 · ROE 2.1%
20%40%
200720162025
Three returns, three denominators.
Gross margin43.9%
Operating margin-4.5%
Net margin4.2%
EBITDACNY 1.6B

Each CNY of equity produced 2 cents of profit this year.

Cash & shareholders

CNY 5.4B
returned in FY2025 · dividends + net buybacks
Free cash flow CNY B
FY2025 · FCF -15.1
10B20B-10B-20B
200720162025
Net buybacks CNY B Dividends CNY B
FY2025 · Dividends · · Net buybacks 5.4
5B10B-5B-10B
200920112014201620182020202220242025
Dividends paid·
Net buybacksCNY 5.4B
Share of profit97.4%
Consecutive raises·

CNY 5.4B in buybacks — 97% of the year's profit went back to shareholders.

Total assetsCNY 449.2B
EquityCNY 266.3B
CashCNY 24.6B
Gross debtCNY 42.8B
Net debtCNY 18.2B
Current ratio1.76×

Net debt stands at 7% of equity.

The 19-year record

19 fiscal years
Every figure from documents filed with the SEC · CNY
row low → row highnegative—not applicable◌not available in our data
BIDU, 19-year financial record
Metric 2025202420232022202120202019201820172016201520142013201220112010200920082007
Revenue CNY B129.1133.1134.6123.7124.5107.1107.4102.384.870.566.449.131.922.314.57.94.43.21.7
Operating income CNY B−5.821.321.915.910.514.36.315.515.710.011.712.811.211.17.64.01.61.10.5
EBITDA CNY B1.627.929.022.116.220.011.919.219.513.514.615.012.912.38.44.41.91.40.7
Income tax CNY B1.34.43.62.63.24.11.94.73.02.95.52.21.81.61.20.50.20.1−0.0
Net income CNY B5.623.820.37.610.222.52.127.618.311.633.713.210.610.56.63.51.51.00.6
Free cash flow CNY B−15.113.125.417.99.219.122.027.228.018.314.513.111.09.76.43.81.91.30.4
EPS, diluted CNY ◌◌◌◌◌◌◌◌◌◌◌◌◌◌◌100.9642.7030.1918.11
Dividend / sh CNY ◌◌◌◌◌◌◌◌◌◌◌◌◌◌◌◌◌◌◌
Payout % — not applicable: no dividend———————————————————
ROE %2.19.48.73.55.213.01.319.817.613.551.329.532.750.656.053.637.941.031.1

Slide the table for earlier years. "—" not applicable · "◌" not available in our data.

Compare

This company against its peers

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Provenance

Company facts, as filed

How we verify · 0 failures in 59 reconciliationsAUDITED

Reconciled in 19 of the 19 fiscal years we could check. Two checks were skipped: the balance sheet is not tagged before 2008.

EPS recomputationBalance-sheet identityGross profitBalance-sheet liquidityCurrency consistency0 failures
ActivityServices-Computer Programming, Data Processing, Etc.
Listed onNASDAQ
Incorporated inoutside the United States — SEC code E9
Fiscal year endsDecember 31
Data on record since2007

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