NASDAQ · SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. · LARGE CAP
Baidu, Inc. BIDU
19 fiscal years on record · CNY · FY2025 reported
SEC FILINGS ONLY
Revenue · FY2025
¥129.1B
▼ 3.0% vs FY2024
EPS · FY25
—
Dividend / sh · FY25
—
Payout · FY25
—
ROE · FY25
2.1%
Net margin · FY25
4.3%
Dividend coverage
—
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Result
CNY 129.1B
Revenue, FY2025 · full 19-year series below
Revenue
Net income
4 cents of every revenue dollar became profit this year.
Per share
—
Diluted EPS, FY2025
EPS
The company pays no cash dividend.
Profitability
2.1%
Return on equity, FY2025
ROE
Operating margin-4.5%
Net margin4.3%
Return on assets1.3%
Each CNY of equity produced 2 cents of profit this year.
Returned to shareholders
CNY 5.4B
returned in FY2025 · dividends + net buybacks
Dividends paid—
Net buybacksCNY 5.4B
Share of profit97.4%
Consecutive raises—
CNY 5.4B in buybacks — 97% of the year's profit went back to shareholders.
Growth
+3.8% a year
revenue, compounded over five years
CAGR
3 yrs
5 yrs
10 yrs
15 yrs
Revenue
+1.4%
+3.8%
+6.9%
+20.5%
Net income
−9.6%
−24.3%
−16.4%
+3.1%
EPS, diluted
+77.3%
Returned to shareholders
+46.7%
−16.1%
−1.2%
Compound annual rates per period — left blank where the series crosses a loss.
Share base
—
Shares outstanding, FY2025
Change, 5 years—
Change, 10 years—
A share split breaks the comparison across the period, so we leave it out.
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Balance sheet
CNY 449.2B
total assets, end of FY2025
Total assetsCNY 449.2B
EquityCNY 266.3B
CashCNY 24.6B
Gross debtCNY 42.8B
Net debtCNY 18.2B
Current ratio1.76×
Net debt stands at 7% of equity.
History
19 fiscal years
Every figure from documents filed with the SEC · CNY
Metric
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
Revenue ¥B
129.1
133.1
134.6
123.7
124.5
107.1
107.4
102.3
84.8
70.5
66.4
49.1
31.9
22.3
14.5
7.9
4.4
3.2
1.7
Operating income ¥B
−5.8
21.3
21.9
15.9
10.5
14.3
6.3
15.5
15.7
10.0
11.7
12.8
11.2
11.1
7.6
4.0
1.6
1.1
0.5
EBITDA ¥B
1.6
27.9
29.0
22.1
16.2
20.0
11.9
19.2
19.5
13.5
14.6
15.0
12.9
12.3
8.4
4.4
1.9
1.4
0.7
Income tax ¥B
1.3
4.4
3.6
2.6
3.2
4.1
1.9
4.7
3.0
2.9
5.5
2.2
1.8
1.6
1.2
0.5
0.2
0.1
−0.0
Net income ¥B
5.6
23.8
20.3
7.6
10.2
22.5
2.1
27.6
18.3
11.6
33.7
13.2
10.6
10.5
6.6
3.5
1.5
1.0
0.6
EPS, diluted ¥
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
Dividend / sh ¥
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
Payout %
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
ROE %
2.1
9.4
8.7
3.5
5.2
13.0
1.3
19.8
17.6
13.5
51.3
29.5
32.7
50.6
56.0
53.6
37.9
41.0
31.1
Shares out B
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
Slide the table for earlier years · "·" marks figures not disclosed in the filing for that year.
How we verifyAUDITED
40 of 40
checks passed before publication
EPS recomputationBalance-sheet identityGross profitBalance-sheet liquidity
Every figure was compared against the original statement: 0 failures and 0 presentation gaps.
What we don’t show
We’d rather say what’s missing than fill the gap with an estimate.
P/E rationeeds a market quote — not yet licensed
Market capitalizationneeds a market quote — not yet licensed
Dividend yieldneeds a market quote — not yet licensed
Price-to-bookneeds a market quote — not yet licensed