ULTA vs W
Ulta Beauty, Inc. and Wayfair Inc., side by side — 10 fiscal years reported in USD, drawn from SEC filings.
At a glance
Most recent reported year
| Metric | ULTA | W |
|---|---|---|
| Revenue | $12.4B | $12.5B |
| Net income | $1.2B | $-313.0M |
| Gross margin | 39.1% | 30.2% |
| Net margin | 9.3% | −2.5% |
| Return on equity | 43.6% | −1575.4% |
| Diluted EPS | $25.64 | — |
| Dividend / share | $0.00 | — |
| Payout ratio | 36.2% | −0.0% |
| Free cash flow | $1.1B | $464.0M |
| Equity | $2.8B | $-2.8B |
| Net debt / equity | −0.13× | −3.53× |
| Current ratio | 1.41× | 0.94× |
| Revenue CAGR 5y | 15.0% | −2.5% |
| Profit CAGR 5y | 45.7% | — |
ULTA and W book revenue within 15% of each other, and W closed the last reported year at a loss.
The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner.
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Revenue by year
10 years side by side
| Fiscal year | ULTA | W |
|---|---|---|
| FY2025 | $12.4B | $12.5B |
| FY2024 | $11.3B | $11.9B |
| FY2023 | $11.2B | $12.0B |
| FY2022 | $10.2B | $12.2B |
| FY2021 | $8.6B | $13.7B |
| FY2020 | $6.2B | $14.1B |
| FY2019 | $7.4B | $9.1B |
| FY2018 | $6.7B | $6.8B |
| FY2017 | $5.9B | $4.7B |
| FY2016 | $4.9B | $3.4B |
Net income by year
Bottom line
| Fiscal year | ULTA | W |
|---|---|---|
| FY2025 | $1.2B | $-313.0M |
| FY2024 | $1.2B | $-492.0M |
| FY2023 | $1.3B | $-738.0M |
| FY2022 | $1.2B | $-1.3B |
| FY2021 | $985.8M | $-131.0M |
| FY2020 | $175.8M | $185.0M |
| FY2019 | $705.9M | $-985.0M |
| FY2018 | $658.6M | $-504.1M |
| FY2017 | $555.2M | $-244.6M |
| FY2016 | $409.8M | $-194.4M |
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