Southwest Airlines Co. LUV

What this company does

Southwest Airlines Co. operates Southwest Airlines, a passenger airline that provides scheduled air transportation in the United States and near-international markets. As of December 31, 2025, its fleet totaled 803 Boeing 737 aircraft and it served 117 destinations in 42 states, the District of Columbia, the Commonwealth of Puerto Rico and ten near-international countries. The carrier had 72,790 active full-time equivalent Employees at the end of 2025. It primarily provides point-to-point service, which connects directly to destinations rather than routing traffic through central hub cities. Its fleet uses a single aircraft type, the Boeing 737, which simplifies scheduling, maintenance, flight operations, safety management and training activities. Fares are sold in four major product categories. Under the Rapid Rewards loyalty program, members earn points for every dollar spent on base fares, and those points may also be earned on purchases paid with LUV Vouchers, gift cards or flight credits. Southwest commenced service on June 18, 1971, with three Boeing 737s serving the Texas cities of Dallas, Houston and San Antonio.

Written from the business description in SOUTHWEST AIRLINES CO.'s annual report to the U.S. Securities and Exchange Commission, filed 5 February 2026. Every sentence was checked against that document before publication.