NIQ Global Intelligence PLC NIQ

What this company does

NIQ Global Intelligence plc obtains data on online and offline consumer shopping behavior from diverse sources, including retail point-of-sale feeds and global consumer shopping receipts. As of December 31, 2025, its global reach spanned 90 countries, covering approximately 82% of the world's population, more than half of global gross domestic product (GDP) and more than $7.4 trillion in global consumer spend. As of December 31, 2025, it employed 38,760 employees worldwide, including over 2,350 employees in the United States. It operates its business through three reportable segments: Americas, which includes North America and Latin America; EMEA, which includes Europe, the Middle East and Africa; and APAC, which includes Asia and the western Pacific region. It generates revenue from solutions in two product groupings, Intelligence (Consumer Measurement) and Activation (Consumer Analytics). Intelligence solutions include a combination of retail measurement, consumer behavior and insights and retailer solutions, utilized by both consumer brands and retailer clients. Activation solutions include customized analytics and predictive models to improve decision making around product, pricing, marketing and supply chain.

Written from the business description in NIQ Global Intelligence plc's annual report to the U.S. Securities and Exchange Commission, filed 27 February 2026. Every sentence was checked against that document before publication.