Trupanion, Inc. TRUP

What this company does

Trupanion, Inc. provides medical insurance for cats and dogs in the United States, Canada, and certain countries in Continental Europe. As of December 31, 2025, the company employed 1,121 people across the U.S., Canada and Europe. It operates in two reporting segments, a subscription business and an other business. Within the subscription business segment, it generates revenue primarily through insurance premiums, referred to as subscription payments, from direct-to-consumer products. Within its subscription business, it also provides "Powered by Trupanion" products marketed by third parties, the Furkin and PHI Direct brands in Canada, and a Trupanion-branded product in Germany and Switzerland. The company was founded in Canada in 2000 as Vetinsurance Ltd. In 2013, it formally changed its name to Trupanion, Inc.

Written from the business description in TRUPANION, INC.'s annual report to the U.S. Securities and Exchange Commission, filed 13 February 2026. Every sentence was checked against that document before publication.