Trade Desk, Inc. TTD

What this company does

The Trade Desk, Inc. operates a platform that enables ad buyers to create, manage and optimize digital advertising campaigns across ad formats, channels and devices. It generates revenue by charging its clients a platform fee generally based on a percentage of its clients' total platform spend and from providing value-added services and data to support their advertising campaigns. Its clients are advertising agencies, advertisers and other service providers for agencies or advertisers, with whom it enters into ongoing master services agreements. It obtains digital advertising inventory from over 430 directly integrated ad exchanges, publishers and supply-side platforms, providing it with access to programmatic advertising inventory across televisions, streaming devices, mobile devices, computers and digital-out-of-home devices. As of December 31, 2025, it had integrated its platform with more than 370 third-party data vendors whose products are available for purchase through its platform. If all of its individual client contractual relationships were aggregated at the holding company level, two holding companies would have each represented more than 10% of its gross billings in 2025 and one holding company would have represented more than 10% of its gross billings in 2024. As of December 31, 2025, it had 3,843 full-time employees in 21 countries.

Written from the business description in Trade Desk, Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 27 February 2026. Every sentence was checked against that document before publication.