Whirlpool Corp. WHR

What this company does

Whirlpool Corporation manufactures and markets a full line of major home appliances and related products, with principal products including laundry appliances, refrigerators and freezers, cooking appliances and dishwashers. On December 31, 2025, it employed approximately 41,000 employees across 27 countries, with 39% located within the United States. Sales to Lowe's, a North American retailer, represented approximately 15% of its consolidated net sales in 2025. It conducts its business through three operating segments: Major Domestic Appliances (“MDA”) North America, MDA Latin America, and Small Domestic Appliances (“SDA”) Global. In the United States and Canada, the MDA North America segment markets and distributes major home appliances and other consumer products under brand names including Whirlpool, KitchenAid, Maytag, Amana, InSinkErator, JennAir, affresh, Swash, everydrop and Gladiator. In Latin America, the MDA Latin America segment produces, markets and distributes major home appliances and other consumer products under brand names including Consul, Brastemp, Whirlpool, KitchenAid, Acros, Maytag and Eslabon de Lujo, serving Brazil, Mexico, Bolivia, Paraguay, Uruguay, Argentina, Colombia, Chile and certain Caribbean and Central America countries. The SDA Global segment markets small domestic appliances under the KitchenAid brand name to retailers, distributors and directly to consumers, serving the United States, Canada, Mexico, Germany, Australia and France, among others. Whirlpool Corporation was incorporated in 1955 under the laws of Delaware and was founded in 1911.

Written from the business description in WHIRLPOOL CORP /DE/'s annual report to the U.S. Securities and Exchange Commission, filed 11 February 2026. Every sentence was checked against that document before publication.