CRM vs NOW
Salesforce, Inc. and ServiceNow, Inc., side by side — 10 fiscal years reported in USD, drawn from SEC filings.
Most recent reported year
| Metric | CRM | NOW |
|---|---|---|
| Revenue | $41.5B | $13.3B |
| Net income | $7.5B | $1.7B |
| Gross margin | 77.7% | 77.5% |
| Net margin | 18.0% | 13.2% |
| Return on equity | 12.4% | 15.5% |
| Diluted EPS | $7.80 | $1.67 |
| Dividend / share | · | · |
| Payout ratio | 21.3% | · |
| Free cash flow | $14.4B | $4.6B |
| Equity | $59.1B | $13.0B |
| Net debt / equity | 0.12× | · |
| Current ratio | 0.76× | 1.00× |
| Revenue CAGR 5y | 14.3% | 24.1% |
| Profit CAGR 5y | 12.9% | 71.2% |
CRM bills 3.1× the revenue of NOW, and keeps more of each dollar of revenue as profit (18.0% against 13.2%).
The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner. "·" marks a figure not available in our data.
10 years side by side
| Fiscal year | CRM | NOW |
|---|---|---|
| FY2025 | $41.5B | $13.3B |
| FY2024 | $37.9B | $11.0B |
| FY2023 | $34.9B | $9.0B |
| FY2022 | $31.4B | $7.2B |
| FY2021 | $26.5B | $5.9B |
| FY2020 | $21.3B | $4.5B |
| FY2019 | $17.1B | $3.5B |
| FY2018 | $13.3B | $2.6B |
| FY2017 | $10.5B | $1.9B |
| FY2016 | $8.4B | $1.4B |
Bottom line
| Fiscal year | CRM | NOW |
|---|---|---|
| FY2025 | $7.5B | $1.7B |
| FY2024 | $6.2B | $1.4B |
| FY2023 | $4.1B | $1.7B |
| FY2022 | $208.0M | $325.0M |
| FY2021 | $1.4B | $230.0M |
| FY2020 | $4.1B | $119.0M |
| FY2019 | $126.0M | $626.7M |
| FY2018 | $1.1B | $-26.7M |
| FY2017 | $360.0M | $-116.8M |
| FY2016 | $323.0M | $-414.2M |
16 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | +$28,247,000,000 | CRM |
| FY2024 | +$26,911,000,000 | CRM |
| FY2023 | +$25,886,000,000 | CRM |
| FY2022 | +$24,107,000,000 | CRM |
| FY2021 | +$20,596,000,000 | CRM |
| FY2020 | +$16,733,000,000 | CRM |
| FY2019 | +$13,638,000,000 | CRM |
| FY2018 | +$10,673,184,000 | CRM |
| FY2017 | +$8,621,506,000 | CRM |
| FY2016 | +$7,046,015,000 | CRM |
| FY2015 | +$5,661,736,000 | CRM |
| FY2014 | +$4,691,023,000 | CRM |
| FY2013 | +$3,646,353,000 | CRM |
| FY2012 | +$6,423,504,000 | CRM |
| FY2010 | +$1,564,498,000 | CRM |
| FY2009 | +$1,262,254,000 | CRM |
CRM has reported the higher revenue in every one of these 16 fiscal years. The gap has widened since the earliest year compared.
16 of 19 comparable fiscal years — a year missing data on either side is not counted.
16 fiscal years
| Fiscal year | Difference | Ahead |
|---|---|---|
| FY2025 | +4.8 pp | CRM |
| FY2024 | +3.4 pp | CRM |
| FY2023 | −7.4 pp | NOW |
| FY2022 | −3.8 pp | NOW |
| FY2021 | +1.5 pp | CRM |
| FY2020 | +16.5 pp | CRM |
| FY2019 | −17.4 pp | NOW |
| FY2018 | +9.4 pp | CRM |
| FY2017 | +9.5 pp | CRM |
| FY2016 | +33.6 pp | CRM |
| FY2015 | +19.0 pp | CRM |
| FY2014 | +21.4 pp | CRM |
| FY2013 | +11.7 pp | CRM |
| FY2012 | +11.3 pp | CRM |
| FY2010 | −6.4 pp | NOW |
| FY2009 | +75.0 pp | CRM |
The higher net margin has changed hands between CRM and NOW over this period.
16 of 19 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
NOW's net margin has been more volatile than CRM's over the 16 comparable fiscal years — 22.1 percentage points of standard deviation against 7.6.
16 of 19 comparable fiscal years — a year missing data on either side is not counted.
Year by year
The lead in net margin changed hands between CRM and NOW over these 16 fiscal years — CRM led in 12 and NOW in 4.
16 of 19 comparable fiscal years — a year missing data on either side is not counted.
Standard deviation, each side
NOW's return on equity has been more volatile than CRM's over the 14 comparable fiscal years — 29.7 percentage points of standard deviation against 7.6.
14 of 19 comparable fiscal years — a year missing data on either side is not counted.
Year by year
The lead in return on equity changed hands between CRM and NOW over these 14 fiscal years — CRM led in 8 and NOW in 6.
14 of 19 comparable fiscal years — a year missing data on either side is not counted.