CRM vs NOW
Salesforce, Inc. and Servicenow, Inc., side by side — 10 fiscal years reported in USD, drawn from SEC filings.
At a glance
Most recent reported year
| Metric | CRM | NOW |
|---|---|---|
| Revenue | $41.5B | $13.3B |
| Net income | $7.5B | $1.7B |
| Gross margin | 77.7% | 77.5% |
| Net margin | 18.0% | 13.2% |
| Return on equity | 12.4% | 15.5% |
| Diluted EPS | $7.80 | $1.67 |
| Dividend / share | — | — |
| Payout ratio | 21.3% | — |
| Free cash flow | $14.4B | $4.6B |
| Equity | $59.1B | $13.0B |
| Net debt / equity | 0.12× | −0.29× |
| Current ratio | 0.76× | 1.00× |
| Revenue CAGR 5y | 14.3% | 24.1% |
| Profit CAGR 5y | 12.9% | 71.2% |
CRM bills 3.1× the revenue of NOW, and keeps more of each dollar of revenue as profit (18.0% against 13.2%).
The stronger figure of the pair is set in bold. That is arithmetic, not a recommendation — this page does not pick a winner.
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Revenue by year
10 years side by side
| Fiscal year | CRM | NOW |
|---|---|---|
| FY2025 | $41.5B | $13.3B |
| FY2024 | $37.9B | $11.0B |
| FY2023 | $34.9B | $9.0B |
| FY2022 | $31.4B | $7.2B |
| FY2021 | $26.5B | $5.9B |
| FY2020 | $21.3B | $4.5B |
| FY2019 | $17.1B | $3.5B |
| FY2018 | $13.3B | $2.6B |
| FY2017 | $10.5B | $1.9B |
| FY2016 | $8.4B | $1.4B |
Net income by year
Bottom line
| Fiscal year | CRM | NOW |
|---|---|---|
| FY2025 | $7.5B | $1.7B |
| FY2024 | $6.2B | $1.4B |
| FY2023 | $4.1B | $1.7B |
| FY2022 | $208.0M | $325.0M |
| FY2021 | $1.4B | $230.0M |
| FY2020 | $4.1B | $119.0M |
| FY2019 | $126.0M | $626.7M |
| FY2018 | $1.1B | $-26.7M |
| FY2017 | $360.0M | $-116.8M |
| FY2016 | $323.0M | $-414.2M |
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