Cricut, Inc. CRCT

What this company does

Cricut, Inc. sells connected cutting machines that cut, write, score and create decorative effects on materials including paper, adhesive vinyl, iron-on vinyl, wood and leather. Its cloud-based design application, Cricut Design Space, gives users access to create and work on their projects across desktop and mobile devices. The company's connected machine portfolio includes the Cricut Joy family, the Cricut Explore family, the Cricut Maker family, and Cricut Venture. It also sells accessories and materials designed to work with its connected machines, including adhesive vinyl, iron-on vinyl, cardstock and Infusible Ink. As of December 31, 2025, the company's community included nearly 5.9 million Active Users. As of that same date, it had just over 3.09 million Paid Subscribers. For the year ended December 31, 2025, the company generated total revenue of $708.8 million and net income of $76.7 million. As of December 31, 2025, it had over 700 employees, of whom 185 lived outside of the United States, across 29 states and 25 countries.

Written from the business description in Cricut, Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 4 March 2026. Every sentence was checked against that document before publication.