NRC Health NRC

What this company does

The company's portfolio of subscription-based solutions provides information, analysis, and workflow enablement tools to healthcare organizations covering patient experience, service recovery, care transitions, employee engagement, reputation management, rounding, and brand loyalty. Its ten largest customers collectively accounted for 20% of total revenue in 2025, compared with 17% in 2024 and 15% in 2023. As of December 31, 2025, the company employed a total of 357 associates. Its digital solutions consist of four primary solution categories — Patient Experience, Consumer Experience, Employee Experience, and Market Experience — which can be implemented collectively as an enterprise solution or individually to meet specific needs within the organization. Its Market Insights survey measures the opinions and behaviors of approximately 300,000 healthcare consumers across the contiguous United States annually. The company was founded in 1981 and has grown through internal product development as well as select acquisitions. It is a Delaware corporation headquartered in Lincoln, Nebraska.

Written from the business description in NRC HEALTH's annual report to the U.S. Securities and Exchange Commission, filed 5 March 2026. Every sentence was checked against that document before publication.