Betterware de Mexico, S.a.p.i. de C.V BWMX

What this company does

Betterware de Mexico sells consumer products directly to the customer through a modern form of person-to-person selling. It operates two segments, home organization and beauty and personal care. The home organization segment (BWM), comprised of seven categories including kitchen and food preservation, home solutions, bathroom, laundry and cleaning, tech and mobility, bedroom and wellness, sells products manufactured by more than 350 certified manufacturers in China and Mexico and delivered to a warehouse in El Arenal, Jalisco, where they are processed and packed. The beauty and personal care segment, comprised of four categories -- fragrance, color, skin care and toiletries -- has products that are produced almost entirely at a facility in Queretaro, Mexico, and distributed across Mexico and in some cities of the United States through a distribution center in Lerma, Mexico. As of December 31, 2025, Betterware had 40,723 distributors and 654,680 associates, processing monthly orders averaging Ps.20 thousand-MXN per distributor and Ps.2 thousand-MXN per associate. As of the same date, Jafra had 20,483 leaders and 470,925 consultants, receiving monthly orders averaging Ps.3 thousand-MXN per distributor and Ps.2.5 thousand-MXN per associate.

Written from the business description in BETTERWARE DE MEXICO, S.A.P.I. DE C.V's annual report to the U.S. Securities and Exchange Commission, filed 30 April 2026. Every sentence was checked against that document before publication.