BuzzFeed, Inc. BZFD

What this company does

BuzzFeed distributes content across owned and operated, as well as third-party, platforms. As of December 31, 2025, the company had 507 employees located across five countries. In 2025, its audiences consumed more than 276 million hours of content and drove over $450 million in attributable transactions for its commerce partners. The company generates revenue from advertising, content, and commerce and other. Advertising revenues consist primarily of payments received from advertisers, both programmatically and directly, for ads distributed against its editorial and news content, including display, pre-roll and mid-roll video products. Content revenues consist primarily of payments received from clients for custom assets, including both long-form and short-form content, from branded quizzes to Instagram takeovers to branded content videos. Commerce and other revenues consist primarily of affiliate commissions earned on transactions initiated from its editorial shopping content, and revenues from product licensing. Founded by Jonah Peretti in 2006, BuzzFeed started as a lab in New York City's Chinatown, experimenting with how the Internet could change how content is consumed, distributed, interacted with, and shared.

Written from the business description in BuzzFeed, Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 16 March 2026. Every sentence was checked against that document before publication.