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MARKETS / NASDAQ / HNST
NASDAQ · RETAIL-CATALOG & MAIL-ORDER HOUSES · MID CAP

Honest Company, Inc. HNST

7 fiscal years on record · USD · FY2025 reported · SEC filings only
$371.3M
▼ 1.9% YoY
$-15.7M
$13.6M
▲ 1246.3% YoY
In brief

What this company does

The Honest Company offers a portfolio of wipes and a personal care collection for babies to adults, as well as diapers. The primary raw materials and components of its products include responsibly sourced, plant-based fluff pulp in its diapers and plant-based substrate in its baby wipes, among other materials. The company's Chief Executive Officer, as chief operating decision maker, organizes the Company and measures performance on the basis of one operating segment. Its distribution network includes two warehouses, in Nevada and Pennsylvania, with retail fulfillment capabilities operated by National Distribution Centers, LLC and GEODIS Logistics LLC, respectively. As of December 31, 2025, it had a total of 174 employees, all of whom were full-time, as well as a limited number of temporary employees and consultants. The Honest Company was founded in 2012.

Written from the business description in Honest Company, Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 25 February 2026. Every sentence was checked against that document before publication.

Growth
USD 371.3M
Revenue, FY2025 · full 7-year series below
Revenue $M Net income $M
FY2025 · Revenue 371.3 · Net income -15.7
200M-20M-40M2019202020212022202320242025
Compound annual growth
+5.8%
+4.3%
3 yrs
5 yrs
10 yrs
15 yrs

Revenue compounded at +4.3% a year over five years.

Compound annual rates per period — left blank where that exact year isn't on file, the series crosses a loss, or (per-share rows) a split falls inside the window.

Profitability
−4 cents
lost on every revenue dollar
Operating margin Net margin
FY2025 · Operating -5.0% · Net -4.2%
-5%-10%-15%2019202020212022202320242025
ROE
FY2025 · ROE -9.1%
-10%-20%-30%2019202020212022202320242025

Each USD of equity lost 9 cents this year.

Cash & shareholders
returned in FY2025 · dividends + net buybacks
Free cash flow $M
FY2025 · FCF 13.6
8M16M-40M2019202020212022202320242025
Net buybacks $M Dividends $M
FY2023 · Dividends 0.0 · Net buybacks —
20M20192020202120222023

Total assetsUSD 225.4M
EquityUSD 169.7M
CashUSD 89.6M
Current ratio3.98×

Equity funds 75% of total assets.

The 7-year record
7 fiscal years
Every figure from documents filed with the SEC · USD

EPS, diluted, dividend per share and shares outstanding are shown without shading, and a vertical line marks the year the share count changed — the series crosses a large, unexplained change in share count, so the years on either side are not on a comparable scale.

row low → row highnegative
Metric 2025202420232022202120202019
Revenue $B0.40.40.30.30.30.30.2
Operating income $B−0.0−0.0−0.0−0.0−0.0−0.0−0.0
EBITDA $B−0.0−0.0−0.0−0.0−0.0−0.0−0.0
Income tax $B0.00.00.00.00.00.00.0
Net income $B−0.0−0.0−0.0−0.0−0.0−0.0−0.0
Free cash flow $B0.00.00.0−0.1−0.0−0.0−0.0
EPS, diluted $−0.14−0.06−0.42−0.53−0.43−0.43−0.92
Dividend / sh $···0.420.42··
Payout %··−0−0−90−0−0
ROE %−9.1−4.1−29.1−30.1···
Shares out B0.110.110.100.090.090.03·

Slide the table for earlier years · "·" marks a figure not available in our data for that year.

Provenance
Company facts, as filed
How we verify · 0 failures in 33 reconciliationsAUDITED

Reconciled in 7 of 19 fiscal years. 62 checks could not be computed.

EPS recomputationBalance-sheet identityGross profitBalance-sheet liquiditymoeda_consistente0 failures
ActivityRetail-Catalog & Mail-Order Houses
Listed onNASDAQ
Incorporated inDelaware
Fiscal year endsDecember 31
SEC categoryemerging growth company
Data on record since2019

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