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MARKETS / NASDAQ / HOUR
NASDAQ · RETAIL-CATALOG & MAIL-ORDER HOUSES · SMALL CAP

Hour Loop, Inc. HOUR

6 fiscal years on record · USD · FY2025 reported · SEC filings only
$142.4M
▲ 3.0% YoY
$1.7M
▲ 159.3% YoY
$2.5M
▲ 803.2% YoY
In brief

What this company does

Hour Loop, Inc. is an online retailer engaged in e-commerce retailing in the U.S. market, operating as a third-party seller on Amazon.com since 2013 and on Walmart.com since 2020, and selling merchandise on its own website, hourloop.com, since 2013. Its business model is wholesale, buying products in bulk directly from brands or manufacturers at wholesale prices and reselling them, with its Amazon sales fulfilled by Amazon. The company manages more than 100,000 stock-keeping units across product categories that include home/garden décor, toys, kitchenware, apparel, and electronics. From 2013 to 2025, the company's net sales grew from $0 to $142,440,236. As of December 31, 2025, the company's headcount stood at 159. Hour Loop was founded in 2013 by Sam Lai and Maggie Yu, was originally incorporated under the laws of the State of Washington on January 13, 2015, and converted to a Delaware corporation on April 7, 2021.

Written from the business description in Hour Loop, Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 24 March 2026. Every sentence was checked against that document before publication.

Growth
USD 142.4M
Revenue, FY2025 · full 6-year series below
Revenue $M Net income $M
FY2025 · Revenue 142.4 · Net income 1.7
50M100M202020212022202320242025
Compound annual growth
+14.1%
+29.8%
−14.9%
−14.6%
3 yrs
5 yrs
10 yrs
15 yrs

Revenue compounded at +29.8% a year over five years.

Compound annual rates per period — left blank where that exact year isn't on file, the series crosses a loss, or (per-share rows) a split falls inside the window.

Profitability
1 cents
of every revenue dollar became profit
Operating margin Net margin
FY2025 · Operating 1.7% · Net 1.2%
5%-1%-2%202020212022202320242025
ROE
FY2025 · ROE 28.1%
50%100%-20%-40%202020212022202320242025
Gross margin52.4%
Operating margin1.7%
Net margin1.2%
Return on assets7.8%
EBITDAUSD 2.5M

Each USD of equity produced 28 cents of profit this year.

Cash & shareholders
—
returned in FY2025 · dividends + net buybacks
Free cash flow $M
FY2025 · FCF 2.5
4M-4M-8M202020212022202320242025
Dividends paid—
Net buybacks—
Share of profit—
Consecutive raises—

Total assetsUSD 23.8M
EquityUSD 7.0M
Current ratio1.37×

Equity funds 29% of total assets.

The 6-year record
6 fiscal years
Every figure from documents filed with the SEC · USD
row low → row highnegative
Metric 202520242023202220212020
Revenue $B0.10.10.10.10.10.0
Operating income $B0.00.0−0.0−0.00.00.0
EBITDA $B0.00.0−0.0−0.00.0·
Income tax $B0.00.0−0.0−0.00.0·
Net income $B0.00.0−0.0−0.00.00.0
Free cash flow $B0.00.0−0.0−0.00.0·
EPS, diluted $0.050.02−0.07−0.040.140.11
Dividend / sh $······
Payout %······
ROE %28.113.7−43.1−31.1140.191.6
Shares out B0.040.040.040.040.030.03

Slide the table for earlier years · "·" marks a figure not available in our data for that year.

Provenance
Company facts, as filed
How we verify · 0 failures in 30 reconciliationsAUDITED

Reconciled in 6 of 19 fiscal years. 65 checks could not be computed.

EPS recomputationBalance-sheet identityGross profitBalance-sheet liquiditymoeda_consistente0 failures
ActivityRetail-Catalog & Mail-Order Houses
Listed onNASDAQ
Incorporated inDelaware
Fiscal year endsDecember 31
SEC categoryemerging growth company, smaller reporting company
Data on record since2020

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