Nike, Inc. NKE

What this company does

NIKE designs, develops, markets and sells athletic footwear, apparel, equipment, accessories and services worldwide. It employed approximately 73,000 people worldwide as of May 31, 2026, including retail and part-time employees. Nearly all of its footwear and apparel products are manufactured outside the United States by independent contract manufacturers, many of which operate multiple factories. Products are offered under the NIKE, Jordan and Converse brands. Sales run through NIKE Direct operations, made up of NIKE-owned retail stores and digital platforms, and through wholesale accounts that include independent distributors, licensees and sales representatives in nearly all countries around the world. The reportable operating segments for the NIKE Brand are North America; Europe, Middle East and Africa; Greater China; and Asia Pacific and Latin America, and they include results for the NIKE and Jordan brands. Converse, a wholly-owned subsidiary brand headquartered in Boston, Massachusetts, designs, distributes and licenses casual sneakers, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. It was incorporated in 1967 under the laws of the State of Oregon.

Written from the business description in NIKE, Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 15 July 2026. Every sentence was checked against that document before publication.