Purple Innovation, Inc. PRPL

What this company does

The company offers a variety of comfort products, including mattresses, pillows, cushions, bases, and sheets. As of December 31, 2025, it operated 55 Purple showrooms across the United States. As of March 30, 2026, it had approximately 1,100 employees engaged in manufacturing, research and development, general corporate functions, wholesale, e-commerce, and Purple showrooms. Its manufacturing facility in McDonough, Georgia provides 844,000 square feet of manufacturing and distribution space, and it also operates a 198,000 square foot distribution facility in Salt Lake City, Utah. It markets and sells its products through a direct-to-consumer channel, which includes its e-commerce site, showrooms, customer contact center, and online marketplaces, and through a wholesale channel of retail brick-and-mortar and online partners. For the year ended December 31, 2025, direct-to-consumer sales accounted for 55.8% of its net revenues and wholesale sales accounted for 44.2%. In 2022, it acquired Advanced Comfort Technologies, Inc., doing business as Intellibed, a sleep and health wellness company that was a pre-existing licensee of the founders of some of its technologies.

Written from the business description in Purple Innovation, Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 31 March 2026. Every sentence was checked against that document before publication.