Rocky Brands, Inc. RCKY

What this company does

Rocky Brands, Inc. designs, manufactures and markets footwear and apparel marketed under a portfolio of brand names, including The Original Muck Boot Company, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh CustomFit, Ranger, and the licensed brand Michelin. Its products are organized around six target markets: work, outdoor, western, commercial military, duty, and military. Its footwear products are positioned across suggested retail price points ranging from $45.00 for value priced products to $680.00 for premium products. As of December 31, 2025, its products were offered for sale in thousands of retail locations across the U.S. and Canada as well as several international markets, such as Europe. It manufactures footwear in facilities it owns and operates in the Dominican Republic, Puerto Rico, and Chuzhou, China, and sources footwear, apparel, and accessories from third-party facilities in Vietnam, China, the Dominican Republic, Cambodia, Puerto Rico, India, and Mexico. As of December 31, 2025, it employed over 2,200 employees, of which approximately 1,700 worked in its manufacturing facilities in the Dominican Republic, Puerto Rico and Chuzhou, China. Net sales to foreign countries represented approximately 2.3% of net sales in 2025 and 3.2% of net sales in 2024. The Company's portfolio of brands is organized into three reportable segments through which its products are distributed: Wholesale, Retail, and Contract Manufacturing.

Written from the business description in ROCKY BRANDS, INC.'s annual report to the U.S. Securities and Exchange Commission, filed 11 March 2026. Every sentence was checked against that document before publication.