Rush Enterprises Inc. \tx\ RUSHA

What this company does

Rush Enterprises, Inc. is a full-service, integrated retailer of commercial vehicles and related services, operating a network of commercial vehicle dealerships under the name Rush Truck Centers that primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors. It owns an 80% equity interest in Rush Truck Centres of Canada Limited, which owns and operates 12 International dealerships and 2 IC Bus dealerships in Ontario. In 2025, new commercial vehicle sales accounted for approximately $4,139.8 million, or 55.7%, of its total revenues. Revenues from Aftermarket Products and Services accounted for approximately $2,523.0 million, or 33.9%, of its total revenues for 2025, and 63.7% of its gross profit. On December 31, 2025, it employed 7,355 people in the U.S. and 582 people in Canada. Rush Enterprises, Inc. was incorporated in Texas in 1965 and consists of one reportable segment, the Truck Segment, conducting business through its subsidiaries. Since commencing operations as a Peterbilt heavy-duty truck dealer in 1966, it has grown to operate 126 franchised Rush Truck Centers in 23 states.

Written from the business description in Rush Enterprises, Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 25 February 2026. Every sentence was checked against that document before publication.