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NASDAQ · RUBBER & PLASTICS FOOTWEAR · LARGE CAP

Crocs, Inc. CROX

17 fiscal years on record · USD · FY2025 reported · SEC filings only
$4.0B
▼ 1.5% YoY
$-81.2M
▼ 108.5% YoY
$659.2M
▼ 28.6% YoY

Slide the table for earlier years · "·" marks a figure not available in our data for that year.

In brief

What this company does

Crocs, Inc. and its consolidated subsidiaries are engaged in the design, development, worldwide marketing, distribution, and sale of casual lifestyle footwear and accessories. As of December 31, 2025, it employed more than 8,010 employees globally, including approximately 4,940 in retail stores, 2,230 at corporate and regional offices, and 840 at distribution centers. During the year ended December 31, 2025, 47.9% of its consolidated revenues were derived through its wholesale channel. It has two reportable operating segments, the Crocs Brand and the HEYDUDE Brand. The Crocs Brand's Classic Clog is its icon product, and the brand continues to grow its broader clog silhouette with new designs, colors, graphics, licensed properties, and collaborations. The HEYDUDE Brand centers on a loafer silhouette, serving a range of wearing occasions. It first introduced a single-style clog in six colors in 2002.

Written from the business description in Crocs, Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 12 February 2026. Every sentence was checked against that document before publication.

Growth

USD 4.0B
Revenue, FY2025 · full 17-year series below
Revenue $B Net income $B
FY2025 · Revenue 4.0 · Net income -0.1
2B3B
2009201220152018202120242025
Compound annual growth
+4.4%
+23.9%
+14.0%
+11.5%
3 yrs
5 yrs
10 yrs
15 yrs

Revenue compounded at +23.9% a year over the five years to FY2025.

Compound annual rates per period — left blank where that exact year isn't on file, the series crosses a loss, or (per-share rows) a split falls inside the window.

Profitability

−2 cents
lost on every revenue dollar
Operating margin Net margin
FY2025 · Operating 3.7% · Net -2.0%
10%20%30%-2%-4%-6%
200920172025
ROE
FY2025 · ROE -5.2%
200%400%
200920172025
Three returns, three denominators.

Each USD of equity lost 5 cents this year.

Cash & shareholders

USD 582.3M
returned in FY2025 · dividends + net buybacks
Free cash flow $M
FY2025 · FCF 659.2
400M800M
200920172025
Net buybacks $B Dividends $B
FY2025 · Dividends · · Net buybacks 0.6
0.5B1.0B
20122014201620182020202220242025

USD 582.3M in buybacks went back to shareholders in a year without profit.

Total assetsUSD 4.2B
EquityUSD 1.3B
CashUSD 130.4M
Gross debtUSD 1.2B
Net debtUSD 1.1B
Current ratio1.27×

Net debt stands at 85% of equity.

The 17-year record

17 fiscal years
Every figure from documents filed with the SEC · USD

EPS, diluted, dividend per share and shares outstanding are shown without shading, and a vertical line marks the year the share count changed — the series crosses a large, unexplained change in share count, so the years on either side are not on a comparable scale.

row low → row highnegative—not applicable◌not available in our data
CROX, 17-year financial record
Metric 20252024202320222021202020192018201720162015201420132012201120102009
Revenue $B4.04.14.03.62.31.41.21.11.01.01.11.21.21.11.00.80.6
Operating income $B0.11.01.00.90.70.20.10.10.0−0.0−0.1−0.00.10.10.10.1−0.1
EBITDA $B0.21.11.10.90.70.20.20.10.10.0−0.00.00.10.20.20.1−0.0
Income tax $B0.2−0.00.10.2−0.1−0.1−0.00.00.00.00.0−0.00.00.00.00.0−0.0
Net income $B−0.11.00.80.50.70.30.10.10.0−0.0−0.1−0.00.00.10.10.1−0.0
Free cash flow $B0.70.90.80.50.50.20.10.10.10.0−0.0−0.00.00.10.10.10.0
EPS, diluted $−1.5015.8812.798.7111.394.561.66−1.01−0.07−0.43−1.30−0.220.121.441.240.76−0.49
Dividend / sh $◌◌◌◌◌◌◌◌◌◌◌◌◌◌◌◌◌
Payout % — not applicable: no dividend—————————————————
ROE %−5.257.869.8129.8476.3148.184.730.05.0−7.1−23.8−0.91.723.726.020.4−14.6
Shares out B0.050.060.060.060.060.070.070.070.070.070.070.080.090.090.090.09◌

Slide the table for earlier years. "—" not applicable · "◌" not available in our data.

Compare

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More in this sector

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Provenance

Company facts, as filed

How we verify · 0 failures · 1 divergence in 82 reconciliationsAUDITED

Reconciled in 16 of the 17 fiscal years we could check. 1 of those reconciliations are divergences — the figures exist but don't fit the formula this check expects; that isn't the same as an error. Six checks were skipped: the balance sheet is not tagged before 2010. Three checks were skipped: the share count is not tagged before 2010. Two checks were skipped: revenue is not tagged before 2009.

EPS recomputationBalance-sheet identityGross profitBalance-sheet liquidityCurrency consistency0 failures1 divergent
ActivityRubber & Plastics Footwear
Listed onNASDAQ
Incorporated innot stated in the filings
Fiscal year endsDecember 31
Data on record since2009

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