Under Armour, Inc. UA

What this company does

Under Armour, Inc.'s principal business activities are the design, development, marketing, and global distribution of branded performance apparel, footwear, and accessories for men, women, and youth. As of March 31, 2026, it had 443 Brand and Factory House stores, including 198 stores in North America and 245 stores in its international markets. As of the same date, it had approximately 14,100 teammates worldwide, including approximately 10,100 in its Brand and Factory House stores and approximately 900 at its distribution facilities. It operates in four geographic segments: North America, comprising the United States and Canada; Europe, the Middle East and Africa; Asia-Pacific; and Latin America. Its North America segment accounted for approximately 58% of its net revenues for Fiscal 2026, while its EMEA, Asia-Pacific, and Latin America segments combined represented approximately 43%. Under Armour, Inc. was incorporated as a Maryland corporation in 1996.

Written from the business description in Under Armour, Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 19 May 2026. Every sentence was checked against that document before publication.