Vera Bradley, Inc. VRA

What this company does

Vera Bradley designs women's handbags, luggage and travel items, fashion and home accessories, and unique gifts. As of January 31, 2026, Vera Bradley had approximately 1,360 employees. The Company has two reportable segments, Vera Bradley Direct and Vera Bradley Indirect. The VB Direct business consists of sales of Vera Bradley products through Vera Bradley full-line and outlet stores in the United States, e-commerce sites, direct-to-consumer marketplaces, and typically the Vera Bradley annual outlet sale in Fort Wayne, Indiana, and as of January 31, 2026, the Company operated 29 full-line stores and 86 outlet stores. The VB Indirect business consists of sales of Vera Bradley products to approximately 1,000 specialty retail locations, substantially all of which are located in the United States, sales to department stores, national accounts, and third-party inventory liquidators, and royalties recognized through licensing agreements related to the Vera Bradley brand. Vera Bradley owns a 428,500 square-foot distribution center in Roanoke, Indiana. In 1982, Barbara Bradley Baekgaard and Patricia Miller created Vera Bradley and began manufacturing and marketing their products.

Written from the business description in VERA BRADLEY, INC.'s annual report to the U.S. Securities and Exchange Commission, filed 27 March 2026. Every sentence was checked against that document before publication.