Hasbro, Inc. HAS

What this company does

Hasbro delivers play experiences to kids, families, and fans around the world through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, and television. In 2025, Hasbro employed approximately 4,520 people worldwide, with approximately 58% in North America (51% in the United States and 7% in Canada), 19% in Europe, 18% in Asia Pacific, and 5% in Latin America, including Mexico. In 2025, net revenues from Hasbro's top five customers accounted for approximately 35% of its consolidated global net revenues, with Amazon.com, Inc. and Wal-Mart, Inc. together representing 20%, accounting for 11% and 9%, respectively. The majority of Hasbro's products are manufactured by third-party manufacturers located in China, Vietnam, India, Japan, Belgium, the United States, Mexico, and Indonesia. Hasbro operates in three lines of business: games, IP, and toys. Hasbro markets and sells toys and games based on its owned and controlled brands globally at retail stores, through ecommerce platforms, and through its direct-to-consumer platforms Hasbro PULSE and SECRET LAIR. Wizards of the Coast, a subsidiary, produces role-playing and fantasy card-collecting games as part of Hasbro's gaming business.

Written from the business description in Hasbro, Inc.'s annual report to the U.S. Securities and Exchange Commission, filed 25 February 2026. Every sentence was checked against that document before publication.