NU Skin Enterprises, Inc. NUS

What this company does

Nu Skin Enterprises, Inc. develops and distributes a comprehensive line of premium-quality beauty and wellness solutions in nearly 50 markets worldwide. It operates in the direct selling channel, primarily utilizing person-to-person marketing to promote and sell its products, including through the use of social and digital platforms. In 2025, it generated approximately 26% of its revenue from the United States, consisting of its Nu Skin United States and Rhyz businesses, and the remainder from its international markets. As of December 31, 2025, it had approximately 2,800 full- and part-time employees worldwide. Separately, its Mainland China operations employed approximately 5,800 sales employees, not included in that total. It has two primary product categories: beauty products and wellness products. The beauty category is developed and distributed under the Nu Skin and Nutricentials brands, while the wellness category is developed and distributed under the Pharmanex and Beauty Focus brands, among others.

Written from the business description in NU SKIN ENTERPRISES, INC.'s annual report to the U.S. Securities and Exchange Commission, filed 13 February 2026. Every sentence was checked against that document before publication.